Dear AIB members,
I am happy to share with you news about three comprehensive case studies that I have published on Morocco, a rapidly developing emerging
economy in the MENA region.
The cases address topics in International Marketing and International Business and can be taught at the bachelor's, master's and doctoral
levels. They are appropriate for courses such as marketing, social marketing, IB, advertising and communications,
product and brand management, cross-cultural management, entrepreneurship, special topics (such as sustainability) and regional studies (such as MENA).
Each case is accompanied by a detailed teaching note with supplemental materials for both
the instructor and students. The cases have end-of-case questions for plenary class discussion and an integrated written assignment to promote student teamwork.
The topics are:
-
DEI (diversity, equity and inclusion) in the context of the annual women's off-road car rally in the Sahara, called the Aicha
Gazelles Rallye.
"DEI and Brand Marketing of a Women’s Off-Road Rally in Morocco’s Sahara Desert"
-
case study and teaching note
-
Fifteen
women entrepreneurs (WEs) in Morocco currently operating at all levels of society from agricultural cooperatives to online commerce to high-end retail, as well as social marketing.
"Women Entrepreneurs in an Emerging Economy Environment:
Morocco" -
case study and teaching note
-
Country image management and nation-branding in Morocco
which is achieving success in a range of global business sectors including high tech manufacturing, clean energy production, agri-food industries, movie
production, fashion, and tourism.
"Morocco: Country Image Management and Nation Branding" - case study and teaching note
If you have any questions about how to teach the cases, please feel free to contact me at [log in to unmask]
A further case is in progress on clean energy industries, sustainability, and EV automobile production in Morocco.
Lyn
Lyn S. Amine, PhD
Professor Emerita of Marketing and International Business
Saint Louis University
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