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*A Handbook of Strategies and Innovations in Africa*



*Call for Book Chapter Proposals*

*Editors:*

*Bernadine Dykes, Ph.D., CPA                                        *

Associate Dean of Graduate & Certificate Programs; Professor of Management

Shenandoah University School of Business, Winchester & Leesburg, VA, USA (
[log in to unmask])



*Ikenna Uzuegbunam, Ph.D.*

Associate Professor of Management

Howard University School of Business, Washington DC, USA (
[log in to unmask])



Africa is a fascinating and increasingly relevant context for management
research and practice.  Recent estimates indicate that Africa has the
youngest and fastest-growing population, with the overall population
expected to increase to 2.5 billion by 2050. Recent forecasts also show
that Africa’s youth population will rise as a share of the world’s youth
population from 19 percent to 33 percent between 2015 and 2050 (Dews,
2019). Consequently, the workforce in Africa is expected to grow by nearly
450 million people between 2010 and 2035 (George, Corbishley, Khayesi, Haas
& Tihanyi, 2016). This population boom has the potential to unlock more
than $3 trillion in consumer spending, according to a McKinsey Global
Institute (MGI) report (2023). In addition to this vast human capital
potential, the increasing proliferation of information and communication
technologies (George et al., 2016) and surge in global value chains in
Africa implies significant opportunities for firms participating in
growing, global sectors such as agriculture, energy, financial services,
and information technology. These factors in the environment along with the
human capital potential in Africa implies that African countries are
uniquely positioned to be hubs for innovation and global business. Thus,
businesses that misunderstand Africa run the risk of missing one of the
21st century’s great growth opportunities.



Despite the impending growth unfolding on the continent, the existing
management literature often suggests that Africa’s businesses have tended
to focus on short-term operational issues at the expense of long-term
strategic imperatives and opportunities (e.g., Mellahi & Mol, 2015).
Similarly, the literature points to underdevelopment in the inputs and
outputs of the innovation process among organizations in Africa (e.g.
Allard & Williams, 2020). These are fair criticisms considering limited
evidence to the contrary. Indeed, the management literature on strategies
(e.g., Pierce & Snyder, 2020; Uzuegbunam & Uzuegbunam, 2018) and
innovations (e.g., Allard & Williams, 2020) in Africa is nascent. This
limited perspective on the strategic and innovative activities of African
based organizations overlooks the rich nuance and eclecticism of strategic
and innovative activity on the continent. Africa’s 54 countries present a
rich, complex but underexamined background for management scholars (Nachum
et al., 2023; Pierce & Snyder, 2020).

This handbook calls for a cross-sectoral and cross-national collection of
perspectives and evidence regarding strategic initiatives and innovations
that are stimulating and supporting businesses as they seek to grow and
capitalize on opportunities in Africa in the 21st century.   The book will
focus on strategies and innovations across different types of
organizations, including, but not limited to small, medium, or large firms,
family firms, professional service firms, entrepreneurial start-ups, social
enterprises, multinational enterprises, and public-private partnerships.
We are open to strategies and innovations across a myriad of industries and
sectors, such as agriculture, sports, film, finance, technology,
manufacturing, retail, etc.



We are seeking chapter proposals that include, but are not limited to the
following topics:

●       What resource combinations and orchestration strategies are African
firms employing to capitalize on human, financial or natural resources on
the continent?

●       What forms of intellectual property strategies are employed to
protect firms’ assets in Africa?

●       What alliance and merger and acquisition strategies between African
firms and international firms are being used to stimulate organizational
growth and opportunity?

●       What innovative interorganizational partnerships/collaborations
(e.g., public-private partnerships) are being developed or used to
capitalize on the continent’s resources or geography?

●       How do business accelerator/incubator programs on the continent
shape strategy in entrepreneurial firms?

●       What business model strategies and innovations support the birth
and growth of African firms?

●       What are the ecosystem strategies and innovations that foster
entrepreneurial activity and success in Africa?

●       How do African firms leverage or deploy platform strategies?

●       What are the effects of frugal innovations and strategies in new or
established African firms?

●       What are the approaches and effects of value innovations and blue
ocean strategies in Africa?

●       What strategies and innovations contribute to the formation,
survival, and growth of social enterprises in Africa?

●       How do formal or informal institutional forces affect strategies
and innovations on the continent?

●       Comparative analysis related to firm strategies and innovations:


o   within and across African countries, cities, and rural areas.

o   between firms in Africa and firms in other parts of the African
diaspora (i.e., the Caribbean; Afro-Latino sectors and markets).

o   between firms in Africa and firms in other parts of the world.

●       What are the economic geography dimensions of strategy in Africa?

●       How does national or organizational culture inhibit or encourage
strategic and innovative activities in Africa?

●       How do African firms construe performance and success (e.g., social
performance, environmental performance)?



Chapter proposals should be uploaded to the online submission system
<https://forms.gle/p23MAcC54KhR8w5y9> by June 15, 2024. Contributions must
be original, unpublished work. Though contributions may be empirical or
conceptual, conceptual works (such as essays, etc.) should strive to
leverage anecdotal or practical evidence to substantiate critical claims in
the chapter. We welcome different empirical approaches including
qualitative, quantitative, or mixed methods.  We especially encourage
submissions from African scholars.



All submissions should include a concrete analysis of implications for
practice or / and public policy. Proposals should be submitted either in
Microsoft Word or PDF formats with a maximum length of 30 pages
(double-spaced). Authors are encouraged to follow the Academy of Management
Journal Style Guide in preparing their submissions Academy of Management
Journal STYLE GUIDE FOR AUTHORS
<https://aom.org/docs/default-source/events/amjstyleguide.aspx>.



*Important Dates:*

Call for chapters available – February 1, 2024

Deadline for proposal submissions – June 15, 2024

1st round reviews of papers completed – November 30, 2024

2nd round reviews of selected papers – May 31, 2025

If you have any questions, please contact Dr. Dykes ([log in to unmask]) or Dr.
Uzuegbunam ([log in to unmask]).



*References*

Allard G., & Williams, C. 2020. National-level innovation in Africa. *Research
Policy**, *49(7): 104074.

Dews, F. 2019. Commentary, charts of the week: Africa’s changing
demographics. *Brookings Institution, *Available:
https://www.brookings.edu/articles/charts-of-the-week-africas-changing-demographics/
, accessed January 29, 2024.

George, G., Corbishley, C., Khayesi, J.N.O., Haas, M.R., & Tihanyi, L.
2016. From the editors: Bringing Africa in: promising directors for
management research. *Academy of Management Journal**, *59(2): 377-393.

Kuyoro, M., Leke, A., White, O., Woetzel, J., Jayaram, K., & Hicks, K.
2023.  Reimagining economic growth in Africa: Turning diversity into
opportunity. *McKinsey Global Institute**, *Available:
https://www.mckinsey.com/mgi/our-research/reimagining-economic-growth-in-africa-turning-diversity-into-opportunity#/

Mellahi, K., & Mol, M.J. 2015. Africa is just like every other place, in
that it is unlike any other place. *Africa Journal of Management**, *1(2):
201-209.

Mol, M.J., Stadler, C., & Arino, A. 2017. Africa: the new frontier for
global strategy scholars. *Global Strategy Journal**, *7(1): 3-9.

Nachum, L., Stevens, C.E., Newenham-Kahindi, A., Lundan, S., Rose, E.L., &
Wantchekon, L. 2023. Africa rising: opportunities for advancing theory on
people, institutions, and the nation state in international business. *Journal
of International Business Studies,* 24: 938-955.

Pierce, L., & Snyder, J.A. 2020. Historical origins of firm ownership
structure: the persistent effects of the African Slave Trade. *Academy of
Management Journal,* 63(6): 1687-1713.

Uzuegbunam, A.O., & Uzuegbunam, I. 2018. Arm’s length or give-and-take?
Gender differences in the relational orientation of new ventures in
Sub-Saharan Africa. *Strategic Entrepreneurship Journal**, *12(4): 522-541.

---------------------------------------------------------------------

Bernadine J. Dykes, PhD, CPA

Interim Dean

Professor of Management

Shenandoah University School of Business

Winchester & Leesburg, VA

Zoom meeting room: https://su.zoom.us/my/professorbdykes

LinkedIn:  www.linkedin.com/in/BernadineJDykes

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