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Call for Papers: Mental Models and Cognitive Frames in International
Business


Submission deadline: February 15

 

Special Issue Editorial Team:

Sokol Celo (Sawyer Business School, Suffolk University)
James Nebus (Sawyer Business School, Suffolk University)
William Newburry (Florida International University), AIB Insights Editor
Elizabeth L. Rose (Indian Institute of Management Udaipur), AIB Insights
Associate Editor

 

AIB Insights is a peer-reviewed journal that publishes Actionable
International Business Insights. Short, topical, thought-provoking articles
should be akin to written "TED Talks", with an applied/actionable focus;
articles should be heavy on insights, but light on references, jargon,
methods, and theory. These insights must be relevant to the international
business community of researchers, practitioners, policymakers, and
educators. With this call for papers, we invite submissions that offer novel
and applied insights addressing managers' mental models and cognitive frames
used in decision-making in international business.

 

Cognitive psychology is concerned with the study of mental processes such as
attention, perception, memory, and thinking. Its applications in strategic
management and organization theory have provided insights into how the
cognitive structures and processes, or mental models, individuals use to
make sense of the world around them are formed (e.g., Kaplan, 2011; Maitland
and Sammartino, 2015a). It has also drawn our attention to the importance of
assessing the accuracy of such mental models, since ". while these knowledge
structures may transform complex information environments into tractable
ones, they may also blind strategy makers, ., compromising their ability to
make sound strategic decisions" (Walsh, 1995). While IB literature
recognizes that the accuracy of managerial mental models is a critical
factor in the success of international business operations, studies
dedicated to the topic are rare. The purpose of this special issue is to
provide a forum for IB-scholars to have a conversation about this important
topic and give practical advice for managers and practitioners.

 

IB-research has not sufficiently leveraged theories of cognitive psychology
to explain IB phenomena. As Buckley, Devinney, and Louviere (2007: 1087)
point out, IB "borrowed heavily from economics, sociology, social psychology
and management but little from cognitive psychology" further arguing that
"(T)his has limited the field in many ways." That said, in IB-research,
cognitive psychology has been applied in various ways, such as the study of
cross-cultural differences in cognitive processes, the investigation of
cross-country variation in communication processes and implications for
companies that operate in various markets, and in case of international
marketing, the study of the effect of cultural differences in cognitive
processes on consumer behavior.

 

Yet, the majority of IB research does not explicitly incorporate managerial
cognition despite the cognitive foundations of several key constructs that
are crucial to a variety of important decisions, such as
internationalization (e.g., Maitland & Sammartino, 2015b) and entry mode
(e.g., Harzing, 2004). Studies that do employ cognitive psychology (e.g.,
Buckley et al., 2007) share a common finding: there is substantial
heterogeneity in the mental models of FDI decision makers having the same
information. Leveraging cognitive theories on heuristics, Bingham and
Eisenhardt (2011) found that MNEs during internationalization, develop a
small and increasingly strategic portfolio of heuristics. Nebus and Celo
(2020) employ the contrast model in cognitive psychology (Tversky, 1977) to
conduct a set of experiments finding evidence of systemic biases in country
similarity perceptions.

Given the dearth of research on managerial mental models in IB-research, it
is not surprising that studies focusing on the accuracy of such models and
its effect on MNE outcomes are rare. They mostly deal with the accuracy of
mental models in the context of the perception of 'country distance.' These
studies demonstrate how managers' past experiences and existing beliefs lead
to under- or overestimation of the differences of a foreign country from
their own. These under- or over-estimations may in turn negatively affect
performance (Baack et al., 2015; O'Grady and Lane, 1996), or knowledge
transfer and organizational commitment in cross-border M&As (Yildiz and Fey,
2016). A general finding of this line of research is that the accuracy of
managerial mental frames can have a significant impact on the success of
international business operations (e.g., Maitland and Sammartino, 2015b;
Mukherji et al., 2013). Inaccurate or flawed managerial mental frames can
lead to poor decision-making, communication breakdowns, and ultimately,
failed business ventures.

 

It is therefore essential for managers involved in international business to
develop accurate mental frames that enable them to navigate the complexities
of global business operations. All the above literature sheds light on the
decision-making pitfalls resulting from inaccurate mental models. However,
it remains mostly descriptive. This special issue seeks to build on this
research by taking stock of what we have learned and applying it to
prescribe methods and best practices that increase the accuracy of the
mental models and lead to improved managerial decision-making. Examples of
topics the special issue editors will consider for publication include (but
are not limited to) the following:

*	What cognitive psychology theories, that have not previously been
applied in IB, would help IB researchers?
*	What methods can be used to assess the accuracy of managers'
cognitive frames in international business?
*	How can managers identify and correct any cognitive biases that may
affect their decision-making in international business? What are some best
practices?
*	How can our research establish the connection between cognition and
strategic outcomes? What are some of the methodological challenges?
*	How can organizations foster a culture that promotes the development
and assessment of accurate cognitive frames among managers in international
business?
*	Do more recent events have a disproportionate effect on managerial
perception or is managerial perception based on a larger sample of events
over a longer time period? How do crises situations (such as the Covid-19)
challenge the established mental frames of managers?
*	How does culture affect managers' perception of risk?
*	 

Submission Process
AIB Insights is an official publication of the Academy of International
Business that provides an outlet for short (around 2500 words, inclusive),
interesting, topical, current, and thought-provoking articles. Colleagues
interested in submitting to this Special Issue should consult the AIB
Insights  <https://insights.aib.world/for-authors> Editorial Policy and use
the  <http://app.scholasticahq.com/submissions/aibinsights/new> Online
Manuscript Submission System. Please mention "Special Issue: Mental Issues
and Cognitive Frames" in your cover letter when submitting your manuscript.

 

Deadline
The full manuscript submission deadline is February 15, 2024. Expected
publication of the Special Issue is late 2024. Note that, in order to
accelerate the review process, manuscripts submitted prior to the submission
deadline will be reviewed upon receipt.

 

References
Baack, D. W., Dow, D., Parente, R., & Bacon, D. R. (2015). Confirmation bias
in individual-level perceptions of psychic distance: An experimental
investigation. Journal of International Business Studies, 46(8), 938-959.

Bingham, C. B., & Eisenhardt, K. M. 2011. Rational heuristics: the 'simple
rules' that strategists learn from process experience. Strategic Management
Journal, 32(13), 1437-1464.

Buckley, P. J., Devinney, T. M., & Louviere, J. J. 2007. Do managers behave
the way theory suggests? A choice-theoretic examination of foreign direct
investment location decision-making. Journal of International Business
Studies, 38(7), 1069-1094.

Harzing, A. W. (2004). The role of culture in entry-mode studies: From
neglect to myopia?
Advances in International Management, 15, 75-127.

Kaplan, S. (2011). Research in cognition and strategy: Reflections on two
decades of progress and a look to the future. Journal of Management Studies,
48(3), 665-695.

Maitland, E., & Sammartino, A. (2015a). Decision making and uncertainty: The
role of heuristics and
experience in assessing a politically hazardous environment. Strategic
Management Journal,
36(10), 1554-1578.

Maitland, E., & Sammartino, A. (2015b). Managerial cognition and
internationalization. Journal of International Business Studies, 46(7),
733-760.

Mukherji, A., Mukherji, J., Dibrell, C., & Francis, J. D. (2013).
Overbidding in cross-border acquisitions:
Misperceptions in assessing and valuing knowledge. Journal of World
Business, 48(1), 39-46.

Nebus, J., & Celo, S. (2020). Cognitive biases in the perceptions of country
distance. Journal of International Management, 26(3), 100774.

O'Grady, S., & Lane, H. (1996). The psychic distance paradox. Journal of
International Business Studies,
27(2), 309-333.

Tversky, A., 1977. Features of similarity. Psychological Review, 84 (4),
327-352.

Walsh, J. P. (1995). Managerial and organizational cognition: notes from a
trip down memory lane.
Organization Science, 6, 280-321.

Yildiz, H. E., & Fey, C. F. (2016). Are the extent and effect of psychic
distance perceptions symmetrical in cross-border M&As? Evidence from a
two-country study. Journal of International Business Studies, 47(7),
830-857.

 


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