Dear colleagues,

This is a friendly reminder of the call for papers for the 2024 GEM&L

*17th GEM&L International Conference on Management & Language*

*University of Economics and Human Sciences in Warsaw, Poland *

*22-24 May 2024*

*Call for Papers*

*The future of language in international business management *

We extend an invitation to researchers and practitioners with a strong
interest in language in international business (IB) and management to
respond to this call for papers with proposals that consider the future of
our research field. We welcome contributions that explore the use,
management, and impact of language in various organizational settings, and
in particular contributions that explore innovative, future-oriented
approaches to language in IB. With this call, we encourage authors to look
ahead, and reflect upon the overarching theme of “the future of language in
international business management”. In line with this theme, we suggest
seven tracks that can serve as a framework and catalyst for engaging
dialogues during the 17th annual conference of GEM&L.

*1: Language and strategy*

Language strategies have long been an important theme in the domain of IB
and management. These are often manifested in the form of a plan adopted by
individuals, organizations, or institutions to effectively manage
multilingualism to achieve specific objectives or outcomes (Aichhorn &
Puck, 2017; Sanden, 2016).

The ideas advocated within this stream of research recognize the creative
capacity of language that does not merely mirror organizational reality,
but is applied by organizational members to co-construct it (Adorisio,
2015; Deetz, 2003). A strategic approach to language can pay off in a wide
range of areas, demonstrated by, for example, the use of shared metaphors
between international joint ventures (IJV) partners (Liu et al., 2015),
gaining legitimacy in cross-border mergers and acquisitions (Malik et al,
2023), storytelling practices in corporate strategy-making (Küpers et al.,
2013), or expatriate language practices aimed to enhance collaboration with
host country nationals (Wilczewski, 2019).

Nonetheless, we acknowledge that language strategies can have effects which
are paradoxical in nature, as these strategies can empower and disempower
employees at the same time (Wilmot, 2022). Previous empirical studies have
found corporate language-based communication avoidance both at the
individual and organizational levels (Lauring & Klitmøller, 2015; Sanden &
Lønsmann, 2018; Von Glinow et al., 2004). In other cases, ‘bad’ or ‘broken’
English by non-native English speakers could, in fact, facilitate rather
than hamper communication across language boundaries (Cordeiro, 2018;
Gaibrois, 2018).

This track welcomes contributions that examine language and multilingualism
from a strategic perspective. This includes, but is not limited to, the
investigation of discursive aspects of strategy (Balogun, et al., 2014;
Vaara et al., 2004), the concept of strategy-as-practice (Jarzabkowski et
al., 2007), and the paradoxical nature (Schad et al., 2016) of language
strategies and their effects. Researchers are encouraged to explore the
role of language in shaping and influencing strategic practices and
outcomes within organizations and other contexts.

*2: Expatriation and migration *

Multilingualism is a common part of many organizations’ everyday life
(Lecomte et al., 2023), and migration movements are an important source of
this multilingualism (Gaibrois, 2023). However, there is still much work to
be done to fully understand the human resource implications of global
mobility and language in the workplace (Vulchanov, 2020). Even if recent
research has shown that the key challenges which international migrants
face within their host countries’ labor market is related to language
(e.g., Farashah et al., 2023; Fitzsimmons et al., 2020; Tharenou & Kulik,
2020), research addressing language-related issues from the perspective of
the migrants themselves is still much needed (Harrison et al., 2019).

An important area for further investigation is the question of how language
shapes the work-life experiences of employees in low-paid occupations
(Gaibrois et al., 2023). As in IB and management research in general (Hajro
et al., 2021), migrants working in low-paid positions and refugees have
received little attention, although two-thirds of the international
migrants in 2020 were labor migrants (McAuliffe & Triandafyllidou, 2021).

Moreover, recent literature reviews have highlighted the crucial role of
language and communication in expat-host country national (HCN)
interactions (Michailova et al., 2023; Wilczewski & Sanden, 2023). However,
several important issues await addressing, such as exploring how language
competencies impact professional growth and opportunities for expats and
HCNs (Peltokorpi & Vaara, 2012).

This track therefore welcomes contributions which address language and all
forms of international mobility and migration. Relevant subjects could, for
example, include the relationship between language skills and expatriation
as well as migration experiences (Li et al., 2020; Selmer & Lauring,
2015), different
forms of migration, e.g. skilled migration and language use (Giampapa &
Canagarajah, 2017), translanguaging practices in the workplace
(Canagarajah, 2017), virtual communication and expatriation (Liu et al.,
2023), or language practices of specific groups of globally mobile
employees, such as international academics (Gimenez & Morgan, 2017).

*3: Identity, language, and sense-making *

The link between language and identity has given rise to a massive academic
production in IB and organizational studies, approached from a variety of
angles, paradigms and levels of analysis (Piekkari et al., 2022). This
includes research on the relationship between shared language and social
identity among subsidiaries and headquarters (Reiche et al., 2015), the
understanding of language and social identity as a negotiated process
(Lauring, 2008), the exploration of organizational identities constructed
through multiple language use (Iwashita, 2022), the construction of a
“cosmopolitan” identity (Karhunen et al., 2023), or the willingness of HCNs
to adopt a foreign language in multinational organizations (Bordia &
Bordia, 2015).

Against this burgeoning body of work, we encourage authors to consider how
we as a research community can offer novel perspectives on language and
identity in future research. Contributions to this track are also
encouraged to further explore the connections between language, identity
and sense-making, as existing research has demonstrated strong correlations
between these concepts (Cornelissen et al. 2014; Weick et al., 2005; Vaara
& Whittle, 2022). For example, in their examination of a case involving an
anti-terrorist police operation resulting in the shooting of a civilian,
Cornelissen et al. (2014) scrutinize how individuals engaged in this
incident collaboratively construct a shared sense of understanding through
a “commitment to frame”, which stabilizes and reinforces a possible
understanding, while excluding alternatives.

By highlighting the connections between identity, language, and
sense-making, we invite contributors to delve deeper into the intricate
facets of what this research field has to offer for language-sensitive IB

*4: Language and technology*

Language is intricately connected to digital technology and artificial
intelligence (AI). Empirical studies have shown the profound impact of
language on technology, for example, the influence of language on media
choice in virtual teams (e.g., Tenzer & Pudelko, 2016), and virtual team
leaders’ communication (e.g., Newman et al., 2020). The Covid-19 pandemic
has further highlighted the significance of technology in virtual global
interactions (Ridgway & Langinier, 2023; Piekkari et al., 2021), leading to
the emergence of “virtual global mobility” – the substitution of physical
international interactions with electronic personal online interactions for
work purposes (Selmer et al., 2022).

Digitalization is also transforming the communications profession
(Brockhaus et al., 2022), leading to new research avenues, such as
communicative disruptions in computer-mediated webchat (Darics & Lockwood,
2023). Moreover, the recent introduction of highly sophisticated public
chatbots like ChatGPT has revolutionized text production, sparking new
perspectives and concerns for businesses and society (Lund & Wang, 2023).

Ethical questions have since then been raised on the use, regulation, and
dealing with AI, its origin, and its development in the near future. These
developments underscore the critical role of language in the digital age
and present exciting opportunities for further research in the field of
language, digital technology, and AI.

With this track, we encourage authors to consider this particular
intersection by examining the implications of digital technology on
language and communication (Dale, 2021), for example in various domains,
such as education (Crompton & Burke, 2023) or journalism and media content
(Pavlik, 2023).

*5: Language and language management pedagogies*

In this track, we invite contributions from language and communication
scholars and practitioners who explore practical solutions to pedagogical
approaches aiming to develop the linguistic and communicative competence of
business school students. Language teaching is still regarded and
implemented in business schools’ curricula as the acquisition of language
proficiency dominated by the model of native speaker proficiency.
Nevertheless, recent research has underlined the central role of language
in increasingly multilingual business contexts and workplaces (Lecomte et
al., 2023).

The aim of this track is to reduce the gap between the reality of
contemporary IB and the classical approach of language teaching in business
schools. In the last decades, language teaching has for example often been
inspired and dominated by the cross-cultural approach to global business
interactions. The challenge for business schools’ language teaching is
twofold: firstly, to prioritize language education (Horn, 2020), and,
secondly, to develop language curricula which develop students’ awareness
of the strategic importance of foreign languages. This is the sense of
Mughan’s (2020) call for a Language General Competence for all managers, or
Kassis-Henderson and Cohen’s (2020, p. 205) attempt to view language
learning as a “more general meta-cognitive skill-set”. Another example is
Gaibrois and Piekkari’s (2020) seminar aiming at breaking up with the
monolingual approach of management teaching imported from the USA.

Other contributions may explore matters of language education in business
school contexts. From this perspective, we extend an invitation to
consultants, trainers and managers working in multilingual contexts to
contribute to this track with relevant practitioner-oriented proposals.

*6: Methodological approaches in language-sensitive IB research*

Methodological issues are always salient when conducting research on
language, language use, and language users in various organizational
settings. This track invites authors to explicitly address and reflect upon
these crucial issues by exploring new innovative and novel forms of
collecting or analyzing data related to language in IB. Authors are
encouraged to consider the application of methodologies from various
disciplines and paradigms in an attempt to develop our understanding of the
role of language and communication across a range of IB contexts (Grosskopf
& Barmeyer, 2021; Ridgway & Langinier, 2023; Sanchez et al., 2023).

We also welcome submissions that focus on ethical considerations related to
language-sensitive IB research (Spilioti & Tagg, 2017). Submissions that
tackle challenges and opportunities arising from the researcher’s cultural
background, such as obstacles related to multiculturality during
international field research projects, are also welcome (Zhang &
Guttormsen, 2016). The track also encourages reflexivity concerning the
researcher’s role and discussions about positionality and involvement
impacting the research outcomes and interpretations (Guttormsen & Moore,
2023; Humonen & Angouri, 2023).

Moreover, we welcome contributions that methodologically pave the way for
future studies on language in IB management. For instance, future
contributions could draw on Welch et al.’s (2011) suggestion to conduct
case studies emphasizing “contextualized explanation”. According to the
authors, this method overcomes the fundamental debate on the impossibility
of reconciling causal explanation and contextualization (Welch, et al.,
2022; see also Knight et al., 2022 for a call for a more pluralistic view
of data and methodology).

*7: Open track *

Researchers and practitioners in fields such as linguistics, communication
and management are invited to use this open track to submit contributions
that fall outside the aforementioned tracks, but still relate to language
in the context of IB. We encourage authors to adopt a forward-looking
perspective in their submissions, keeping in line with the topic of “The
future of language in international business management”. Both empirical
studies and conceptual papers that address various organizational questions
within business organizations, academic institutions, educational
institutions, or non-governmental organizations, are all welcome.

*Review process*

Peer reviews play a crucial role in maintaining a high scientific standard
at the GEM&L annual conferences. GEM&L has access to a large pool of
esteemed reviewers who are experts in the field of language in IB. All
papers undergo a rigorous double-blind review process, wherein scholars
working in the same or related research area evaluate the papers without
knowledge of the authors’ identities. As part of the submission process for
the GEM&L 2024 conference, authors are expected to review two conference
papers upon request by the handling editors. This collaborative reviewing
system ensures fairness, engagement, and scholarly interaction within the
academic community.

*Instructions and deadlines *

The short paper should indicate the key theoretical, methodological and
empirical questions addressed in the paper, the conceptual field(s)
informing the paper, the data set used in the paper (if applicable) and the
major theoretical and empirical contributions of the paper. All submissions
must be original and should not have been previously accepted for
publication elsewhere.

*General instructions: *

   - Length of short paper: between 3,000 and 4,000 words, excluding
   - The paper should include a title for the paper, an abstract (around 10
   lines), a list of 4-6 keywords that best represent the content of the
   paper, and a list of references. These elements will be included in the
   final program.

*Formatting guidelines: *

   - First page with author’s name, affiliation, e-mail and postal address.
   - Text of the proposal: in .doc(x), anonymous, justified, 2.5 cm margins
   - Title: Times New Roman, bold, size 16.
   - Other titles: Times New Roman, bold, size 12.
   - Abstract and keywords: Times New Roman, size 10.
   - Text: Times New Roman, size 12.

*Format for references: *

Please use APA version 7. For instance:

Piekkari, R., Welch, D., & Welch, L. S. (2014). *Language in international
business: The multilingual reality of global business expansion*. Edward
Elgar Publishing.

Steyaert, C., Ostendorp, A., & Gaibrois, C. (2011). Multilingual
organizations as ‘linguascapes’: Negotiating the position of English
through discursive practices. *Journal of World Business*, *46*(3),

*Submission deadline:*

Proposals in French or in English in Word format should be uploaded on the
GEM&L website, by *15 January 2024.*

All submissions will be subjected to a double-blind competitive review
process on the basis of originality, rigor, and relevance. No author
information or other identifying information should appear anywhere in the

Please note that the conference will host a doctoral session, which will
offer PhD students the possibility of discussing their doctoral thesis
project with research fellows and prominent senior scholars in this field
of research. The review process of PhD students’ papers is subjected to the
same rules as for regular papers.

All authors will be informed about the outcome of the review process no
later than *20 March 2024*.

It is mandatory that at least one author of a co-authored paper must
register for the workshop and present the paper during the conference. This
ensures that the accepted paper, which has gone through the review process,
is presented and discussed at the event. Please note that there is no
requirement to submit a final paper before the conference.

*Awards *

   - Awards will be presented for the best conference paper and the best
   reviewer. The best paper award is sponsored by the European Foundation
   for Management Development (EFMD).
   - Nigel Holden Prize: We have the pleasure to announce that a Nigel
   Holden Prize will be awarded to the best doctoral paper submitted in 2024.
   The award criteria include originality, rigor and relevance, as well as the
   use of sources in other languages than English.

*Special Issue Cross Cultural and Strategic Management *

GEM&L conference participants are welcome to submit fully developed
versions of their papers to a Special Issue on “The future of language in
international management” in the journal Cross Cultural and Strategic
Management <> (CCSM).
This special issue will provide authors with a chance to further elaborate
on their research and increase the visibility and impact of their research
within the academic community focused on cross-cultural and strategic
management. The broader dissemination of their work to a wider audience
will ensure that their valuable insights and contributions reach scholars,
researchers, and practitioners who are interested in language’s role in IB
management. We hope that both the GEM&L conference and contribution to the
special issue will allow authors to share their knowledge, ideas, and
perspectives, and contribute to shaping the future of research in this
important and evolving field.

Papers for the special issue should be prepared according to *CCSM *guidelines
for authors: link here

The submission system for the Special Issue will be made available after
the GEM&L conference.


Short paper submission: 15 January 2024

Notice of acceptance: 20 March 2024

*Early bird registration deadline: 1 April 2024 *

GEM&L Conference: 22-24 May 2024

*Full paper submission CCSM: 30 September 2024*

For any information concerning the conference, please contact:
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For registration information go to:

*GEM&L conference 2024 Scientific Committee:*

Madeleine Bausch, University of Chile, Chile

Amy Church-Morel, Université Savoie Mont Blanc, France

Claudine Gaibrois, Bern University of Applied Sciences and University of
St. Gallen, Switzerland

Komal Kalra, University of Newcastle, United Kingdom

Philippe Lecomte, GEM&L, France

Leigh Anne Liu, Georgia State University, USA

Guro R. Sanden, BI Norwegian Business School, Norway

Michał Wilczewski, University of Economics and Human Sciences in Warsaw,

Natalie Wilmot, University of Bradford, United Kingdom


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Aichhorn, N., & Puck, J. (2017). Bridging the language gap in multinational
companies: Language strategies and the notion of company-speak. *Journal of
World Business*, *52*(3), 386–403.

Balogun, J., Jacobs, C., Jarzabkowski, P., Mantere, S., & Vaara, E. (2014).
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power. *Journal of Management Studies*, *51*(2), 175–201.

Bordia, S. & Bordia, P. (2015). Employees' willingness to adopt a foreign
functional language in multilingual organizations: The role of linguistic
identity. *Journal of International Business Studies*, * 46*(4), 415–428.

Brockhaus, J., Buhmann, A., & Zerfass, A. (2022). Digitalization in
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Cordeiro, C. M. (2018). Language as heteroglot: The bridging qualities of
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Cornelissen, J. P., Mantere, S., & Vaara, E. (2014). The contraction of
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Crompton, H., & Burke, D. (2023). Artificial intelligence in higher
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Giampapa, F., & Canagarajah, S. (2017). Skilled migration and global
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Gimenez, J., & Morgan, W. J. (2017). Academics across borders: narratives
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Grosskopf, S., & Barmeyer, C. (2021). Learning from multi-paradigmatic
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Humonen, K., & Angouri, J. (2023). Revisiting ethnography and reflexivity
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Kassis-Henderson, J. & Cohen, L. (2020). From the multilingual classroom to
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Knight, G, Chidlow, A & Minbaeva, D. (2022). 'Methodological fit for
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Küpers, W., Mantere, S., & Statler, M. (2013). Strategy as storytelling: A
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Lauring, J. (2008). Rethinking social identity theory in international
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Lauring, J., & Klitmøller, A. (2015). Corporate language-based
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Lund, B. D., & Wang, T. (2023). Chatting about ChatGPT: How may AI and GPT
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Malik, A., Sinha, P., Budhwar, P., and Pereira, V. (2023). Managing
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Pavlik, J. V. (2023). Collaborating with ChatGPT: Considering the
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Piekkari, R., Gaibrois, C., & Johansson, M. (2022). A review of
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Reiche, S B., Harzing, A W. and Pudelko, M.  (2015). Why and how does
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Ridgway, M., & Langinier, H. (2023). The evolving field of global mobility:
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Sanchez, J. I., Bonache, J., Paz-Aparicio, C., & Oberty, C. Z. (2023).
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saludos cordiales / kind regards / mit freundlichen Grüßen / com os
melhores cumprimentos

Madeleine Bausch, PhD, Assistant Professor of International Business
Faculty of Economics and Business / Facultad de Economía y Negocios (FEN)
University of Chile
*Researchgate * <>|
*Linkedin* <>

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