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Given the current war in Israel and the potential that armed factions in Lebanon may become further involved in it, I wanted to draw your attention to a case for Ivey Publishing that I and colleagues of mine from Beirut Arab University wrote about Middle East Airline’s decision to fly over Syria during the civil war in that country. It demonstrates how this Lebanese airline drew on a wide variety of stakeholders and its previous experiences dealing with armed conflicts to make its decision. The teaching note provides a VUCA analysis of this case. You can find it here <https://www.iveypublishing.ca/s/product/middle-east-airlines-uncertainty-in-the-skies-over-syria/01t5c00000CwpVbAAJ> All the best, Dr. Daniel J. Friel Professor of Strategic Management Universidad de San Andrés Buenos Aires, Argentina [log in to unmask] Personal Website <https://sites.google.com/udesa.edu.ar/danielfriel/p%C3%A1gina-principal> *Recent Articles: *Unique Advantages of emerging market multinationals in emerging markets <https://www.sciencedirect.com/science/article/pii/S1075425321000119?dgcid=author> Middle East Airlines´decision to fly over Syria during its Civil War <https://store.hbr.org/product/middle-east-airlines-uncertainty-in-the-skies-over-syria/W20173> Danone´s implementation of lean production in Argentina and Brazil: <https://www.sciencedirect.com/science/article/abs/pii/S1075425316303593> ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] --- You must be an active AIB member to post to AIB-L . AIB-L has a moderator which checks messages for basic relevance. However, AIB does not edit or screen messages for accuracy or reliability of content. All subscribers are recommended to perform their own due-diligence before responding to any requests or calls. AIB accepts no liability for the content of this email, or for the consequences of any actions taken on the basis of the information provided.