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*International Business Simulation: Market Entry *

In the new *International Business Simulation: Market Entry*, students
manage the international strategy and operations of a chain of casual
dining restaurants for a period of 6 years. The aim is to develop their
company into a profitable international business by selecting attractive
markets to enter, choosing appropriate entry modes, and making business
decisions in local markets. Developments in the external environment need
to be taken into account and the risks of doing international business must
be managed throughout the simulation.

By playing the Market Entry simulation, students learn to:

   1. Carry out country analysis based on economic, demographic, cultural
   and political information, and make market selection and entry mode
   decisions based on this analysis.
   2. Understand the characteristics of the most commonly used market entry
   modes.
   3. Design a coherent international expansion strategy and adapt it over
   time based on feedback and changing circumstances.
   4. Make effective country selection, entry mode, and local market
   decisions.
   5. Manage economic and political risks and respond to unexpected news
   and crises.

The simulation can be used in undergraduate, graduate and executive
education courses on International Business, Global Strategy and
International Marketing. It has been authored by Tim Rogmans of Sim
Institute and is available from Harvard Business Publishing Education.

For further information and a free trial:
- Harvard Business Publishing:
https://hbsp.harvard.edu/product/FO0012-HTM-ENG
- Sim Institute: www.siminstitute.com
- Simulation author Tim Rogmans: [log in to unmask]

[image: 500w_750h.png]
-- 
Tim Rogmans
Sim Institute
PO Box 36680
Dubai, UAE.
Tel. +971 552893381
[log in to unmask]
www.siminstitute.com

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