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*International Business Simulation: Market Entry * In the new *International Business Simulation: Market Entry*, students manage the international strategy and operations of a chain of casual dining restaurants for a period of 6 years. The aim is to develop their company into a profitable international business by selecting attractive markets to enter, choosing appropriate entry modes, and making business decisions in local markets. Developments in the external environment need to be taken into account and the risks of doing international business must be managed throughout the simulation. By playing the Market Entry simulation, students learn to: 1. Carry out country analysis based on economic, demographic, cultural and political information, and make market selection and entry mode decisions based on this analysis. 2. Understand the characteristics of the most commonly used market entry modes. 3. Design a coherent international expansion strategy and adapt it over time based on feedback and changing circumstances. 4. Make effective country selection, entry mode, and local market decisions. 5. Manage economic and political risks and respond to unexpected news and crises. The simulation can be used in undergraduate, graduate and executive education courses on International Business, Global Strategy and International Marketing. It has been authored by Tim Rogmans of Sim Institute and is available from Harvard Business Publishing Education. For further information and a free trial: - Harvard Business Publishing: https://hbsp.harvard.edu/product/FO0012-HTM-ENG - Sim Institute: www.siminstitute.com - Simulation author Tim Rogmans: [log in to unmask] [image: 500w_750h.png] -- Tim Rogmans Sim Institute PO Box 36680 Dubai, UAE. Tel. +971 552893381 [log in to unmask] www.siminstitute.com ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] --- You must be an active AIB member to post to AIB-L . AIB-L has a moderator which checks messages for basic relevance. However, AIB does not edit or screen messages for accuracy or reliability of content. All subscribers are recommended to perform their own due-diligence before responding to any requests or calls. AIB accepts no liability for the content of this email, or for the consequences of any actions taken on the basis of the information provided.