Dear AIB List Moderator,
Please can you distribute the following message to the AIB community. Thanks.
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Dear Colleagues,
I am currently editing a book on “Digital Globalization of Creative Industries” to be published in the Edward Elgar Series on Advancing International Strategic Management and I am seeking chapter contributions on the topic.
The impact of digital technologies on businesses has been extensively studied by many business researchers for many years but recent developments in digital technologies such as AI, the Internet of Things (IoT) and blockchain have opened up new possibilities
for content creation, distribution, and monetization as well as concerns about their use. However, most academic research has been conducted on industries such as manufacturing and retail that deal with physical products. Less has been published on the impacts
in creative industries such as music, film, television, software, advertising, and fashion although these sectors are arguably likely to be the most affected as they rely heavily on creativity and culture in their value creation.
The business strategy implications are not merely quantitative in terms of scale and speed of production but qualitative in terms of the products and services that are enabled and the way they are accessed (Adner et al., 2019). Digital technologies have
led to the creation of many new business models in creative industries (Li, 2020), for example, music streaming services such as Spotify and Pandora, movie streaming services such as Netflix and Amazon Prime Video, social media platforms such as Facebook, Instagram,
TikTok and YouTube, and e-commerce platforms such as Etsy, creating opportunities and challenges for artists and content creators in the creative industries (Chen et al., 2021) as well as MNEs in their international business strategies (Verbeke & Hutzschenreuter,
2021). This has implications not only for businesses but for international business theories (Nambisan and Luo), 2021).
This book aims to trace the impacts of digital globalization in different creative industries worldwide, showing the diverse global impacts of digital technologies and the implications for international strategic management in the creative industries.
Examples of possible topics include (but are not limited to) the following:
- Case studies of creative industries that have been disrupted or transformed by digital technologies (e.g., music, film, publishing, advertising, gaming, design).
- The opportunities and challenges in sourcing creative talent from around the world due to digital technologies.
- How digital technologies have facilitated collaborations between creative professionals from different countries and facilitated international co-productions in film, music, and other creative industries.
- The rise of global digital platforms and their impact on the consumption of creative products.
- How virtual reality (VR) and augmented reality (AR) are changing the way creative content is created and consumed.
- The power of social media and influencer marketing in promoting creative works globally.
- How digital technologies foster cross-cultural exchanges of creative ideas, art, and music, leading to richer and more inclusive content.
- How digital technologies enable data collection and analysis to better understand audience preferences and have facilitated the localization of content for audiences in different regions.
- Cultural clashes between local and global cultures arising from the global spread of creative works.
- How digital globalization may lead to challenges for local creative industries in competing with global media giants.
- Ethical and legal considerations related to the use of digital technologies such as AI in creative industries like cultural appropriation and representation, and protection of intellectual property rights.
If you are interested in contributing a chapter, please send a 200-300 word abstract along with your personal information, affiliation and contact details to me at
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by 1st September 2023. If your proposal is accepted, you will be invited to submit a complete chapter of 5,000-8,000 words (including all figures, tables and references) by 31st January 2024.
Important Dates
- Submission of Abstract: 1st September 2023
- Submission of First Draft: 31st January 2024
- Submission of Final Draft: 30th June 2024
- Expected publication date: End of 2024
REFERENCES
- Adner, R., Puranam, P., & Zhu, F. (2019). What is different about digital strategy? From quantitative to qualitative change. Strategy Science, 4(4), 253-261.
- Chen, S., Homan, S. Redhead, T., & Vella, R. (2021). The Music Export Business: Born Global. Routledge.
- Li, F. (2020). The digital transformation of business models in the creative industries: A holistic framework and emerging trends. Technovation, 92, 102012.
- Nambisan, S., & Luo, Y. (2021). Toward a loose coupling view of digital globalization. Journal of International Business Studies, 52(8), 1646-1663.
- Verbeke, A., & Hutzschenreuter, T. (2021). The dark side of digital globalization. Academy of Management Perspectives, 35(4), 606-621.
Kind regards,
Stephen Chen, PhD
Professor of International Management
Strategy, International Business and Society Research Community Lead
Newcastle University Business School
Newcastle University
5 Barrack Street, Newcastle NE1 4SE
United Kingdom
