Dear AIB Colleagues,
Hello! In the new episode of Latin American
entrepreneurship in China, we talked with Teo Rojas from Peru, architect,
founder of the company Brandon located in Shanghai, which specializes in
interior design with brand identity, brand activation; With almost 17 years in
China, Teo told us about: his arrival in China, the opportunity that motivated
the creation of his company, the brand activation process, the experience of
the physical space, the adaptation and localization of the brands, the
Commitment to our passion in a competitive market, the speed of change,
continuous learning, his experience during Covid-19, being Latino and Peruvian
in business and personal activities, Latin American brands, the industry
trends, the integration of the physical with the virtual location, business
plans, recommendations for entering the market, among other interesting topics
from his experience in China. I hope you enjoy and find the conversation with Teo
useful. Thank you