Dear AIB Colleagues,
Please let me introduce
you to “Emprendiendo con China (Entrepreneurship with China)”. This initiative
is based on interviews with Latin
american entrepreneurs in China to know about their stories, challenges, opportunities,
and so on.
In the last conversation we talked with Andrea Mena from
Costa Rica, founder of the company LAFA LEGAL SERVICE in Beijing (China), with
more than a decade of experience in legal and commercial advice in China-Latam
businesses. Andrea tells us about the role that being Costa Rican plays in her
venture in China, the importance of trademark registration, the principle of
obviousness, negotiations, the frequent mistakes when doing China-Latam
business; changes, the competitiveness of the Chinese market; among other
interesting China-Latam topics.
Hope you enjoy and find
the conversations useful. Whatever question, idea, suggestion is welcome.
https://www.youtube.com/watch?v=POB0gaYkig0
Thanks