Dear community,

 

You are invited to join a webinar on April 20 related to the Special Issue "International Perspectives on Digital Platforms & Ecosystems" of the International Marketing Review, co-edited by Jun Luo, Natalia Yannopoulou, Jochen Wirtz, and me. For more information/the full Call for Papers, please refer to https://www.emeraldgrouppublishing.com/calls-for-papers/international-marketing-perspectives-digital-platforms-and-ecosystems or https://www.digital-platforms.info.

 

The webinar will feature three presentations on topics related to the Special Issue:

 

In addition, Jun Luo and I will present the Special Issue and its scope to enable scholars to assess and enhance the fit of their work with the Special Issue.

 

The webinar takes place on April 20, 9:00-10:30 AM EDT (New York) / 2:00-3:30 PM BST (London) / 9:00-10:30 PM CST (Beijing) via Zoom. You can join on that day (no registration required) by accessing event.digital-platforms.info (or https://tbs-education-fr.zoom.us/j/91879059355?pwd=bVZqYnV1YnE1a0NBK0w4aEJKVXdOZz09).

 

Add this event to your Outlook Calendar: https://www.digital-platforms.info/meeting-91879059355.ics

Add this event to your Google Calendar: https://zoom.us/meeting/tJUlcOCoqzIpH9GruorLdIVuozdQNjYqJo4t/calendar/google/add

 

Best wishes,

 

Timo MANDLER
Associate Professor | Department of Marketing & International Business | TBS
[log in to unmask] | +33 5 61 29 49 12 | www.timo-mandler.com

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Recent publications:

Mandler, T., Bartsch, F., Krüger, T., Kim, K., and Han, C. M. (2023), "Consumer animosity: The mitigating effect of perceived brand globalness," International Marketing Review, forthcoming. https://doi.org/10.1108/IMR-08-2022-0186

Özsomer, A., Simonin, B., and Mandler, T. (2023), "Marketing agility in subsidiaries: Market orientation and marketing program standardization as the 'twin engines' of performance," Journal of International Marketing, forthcoming. https://doi.org/10.1177/1069031X221130740

Zeißler, J., Mandler, T., and Kim, J. (2022), "What drives royalty rates in international franchising?" Journal of International Marketing, forthcoming. https://doi.org/10.1177/1069031X221123265

Barbarossa, C., and Mandler, T. (2021), "Not all wrongdoers are equal in the public eye: A moderated mediation model of country stereotypes, condemning emotions, and retaliatory intent in corporate crises," Journal of International Marketing, 29(2), 26–44. https://doi.org/10.1177/1069031X20983806

Mandler, T., Sezen, B., Chen, J., and Özsomer, A. (2021), "Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda," Journal of Business Research, 125, 416–435. https://doi.org/10.1016/j.jbusres.2020.12.023

Mandler, T., Bartsch, F., and Han, C. M. (2021), "Brand credibility and marketplace globalization: The role of perceived brand globalness and localness," Journal of International Business Studies, 52(8), 1559–1590. https://doi.org/10.1057/s41267-020-00312-2

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