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*Columbia FDI Perspectives*
Perspectives on topical foreign direct investment issues
Editor-in-Chief: Karl P. Sauvant ([log in to unmask])
Managing Editor: Matthew Conte ([log in to unmask])

*The Columbia FDI Perspectives are a forum for public debate. The views
expressed by the authors do not reflect the opinions of CCSI or our
partners and supporters.*

No. 355   April 17, 2023
*Investment promotion in the new international context: what is the next
frontier and how to get there*
<https://columbia.us6.list-manage.com/track/click?u=ab15cc1d53&id=3d984abad6&e=1c36d4a4fd>
by
Fabrizio Opertti and Christian Volpe Martincus*

Investment promotion is an effective policy to address information
frictions. Assistance by investment promotion agencies (IPAs) has had
significant positive effects on the probability of MNEs establishing a
first foreign affiliate (and expanding their presence), at least in Latin
America. Importantly, such interventions have been cost-effective
<https://columbia.us6.list-manage.com/track/click?u=ab15cc1d53&id=f0a2464be0&e=1c36d4a4fd>:
each US$1 spent on investment promotion generates up to US$56 of additional
FDI.1

While this is encouraging, IPAs face the challenge of remaining relevant
and further increasing their effectiveness within a new, more uncertain
global environment. The latter is characterized by the digital
transformation of the economy, the introduction of a rising number of
cross-institutional trade and investment policy interventions, greater
awareness that global supply chains have vulnerabilities (and that firms
and countries thus need to build resilience), and the sustainability
imperative.
To cope with these challenges, IPAs must act simultaneously and in a
coordinated manner in several areas, primarily relating to *how* they
promote FDI:2

   - *Go digital*. IPAs need to leverage more and better information and
   communication technologies to perform their operational functions. In
   particular, IPAs should draw on the increased availability of specialized
   digital tools to expand and improve their portfolio of (digital) services
   and provide their clients with more agile, effective assistance. These
   include, for example, data collection and visualization tools for
   investment generation and virtual mapping and site selection and
   matchmaking tools for investment facilitation. These tools should be fully
   and consistently integrated into IPA information systems and should ideally
   inter-operate with those of other relevant entities.3


   - *Mainstream sustainability and gender equality in promotion approaches
   and metrics*. Well-defined activity and outcome indicators based on
   relevant underlying micro- or at least sector-level statistics on
   pollution, gender and inclusiveness in general should be used for
   FDI-targeting purposes and become standard components of IPAs’ dashboards
   <https://columbia.us6.list-manage.com/track/click?u=ab15cc1d53&id=1077a90735&e=1c36d4a4fd>.
   These indicators include for instance, greenhouses emissions relative to
   production levels, the share of women in total employment (or leadership
   positions) and jobs created outside of capital cities (which is used by IDA
   Ireland), either for specific MNEs as reported in proprietary ESG or
   administrative databases or for their respective sectors as computed based
   on publicly available statistics (e.g., OECD and US BLS data).


   - *Improve promotion strategies by making them evidence-based*. There
   are more than 200,000 MNEs globally, and they differ in attributes and
   performance measures, including revenues and networks of affiliates. IPAs
   should make systematic use of trade and multinational production microdata
   by applying new technologies and methods such as machine learning.4 These
   can help IPAs predict the probability of specific MNEs establishing
   affiliates in their countries and allow them to use this information to
   guide promotional efforts. IPAs, especially those from developing
   countries, can build this capacity by working together with international
   organizations and academia. In fact, the IDB is currently collaborating
   with several Latin American IPAs in this area.5


   - *Institutionalize monitoring and evaluation practices* and carry out
   systematic, comprehensive impact assessments that go beyond direct effects
   and examine the indirect effects of investment promotion on the local
   economy.6 This requires IPAs to generate better data and integrate
   better third-party data. Specifically, IPAs should: (i) enhance their
   recording capabilities to generate granular information on the services
   they offer and their costs; (ii) create and use a consistent, unified
   register of MNEs established in their countries; and (iii) establish
   inter-institutional collaborations with the tax, customs and social
   security agencies, the statistical office, and the central bank to obtain
   microdata that enable the tracking of sales and purchases between firms and
   individuals’ labor histories across firms over time. Combined with MNE
   registers, this would help identify transactions and labor turn-over
   involving foreign affiliates and measure spillovers from MNEs to domestic
   firms. The experience of Costa Rica’s CINDE in conducting this kind of
   study is illustrative.


   - *Coordinate programs as much as possible.* The effectiveness of
   investment promotion depends on contextual factors such as the
   institutional ecosystem and other policies. Thus, attracting foreign
   affiliates and participating in global value chains (GVCs) will be more
   successful if crossing borders is easy. Investment promotion programs
   should therefore be coordinated with trade facilitation and export
   promotion counterparts, as well as with innovation and linkage programs,
   given the highly integrated nature and complementarities between exports,
   FDI and multinational production, particularly within GVCs.

When implementing the above recommendations, IPAs should combine
longer-term plans with consistent annual action-lines. They should
introduce mechanisms such as periodic structured revisions that allow agile
adjustments to policy and business conditions that are likely to arise in
the new international context.

------------------------------
* Fabrizio Opertti ([log in to unmask]) is the Manager of IDB’s Integration
and Trade Sector, where he supervises an operational team in charge of a
large portfolio of international trade and FDI promotion, loan and
technical cooperation projects in Latin America; Christian Volpe Martincus (
[log in to unmask]) is Principal Economist at the IDB’s Integration and
Trade Sector, where he leads the research on trade and investment policies
associated with IDB operations, the impact evaluations of these operations
and the IDB academic trade policy networks.. The views expressed here do
not necessarily reflect the views of the institutions with which the
authors are affiliated. The authors wish to thank Armando Heibron, Manfred
Schekulin and Bostjan Skalar for their helpful peer reviews.
1 This estimate is based on a sample of 12 Latin American countries. See
the IDB flagship report on investment promotion
<https://columbia.us6.list-manage.com/track/click?u=ab15cc1d53&id=ae9ad781ae&e=1c36d4a4fd>
for additional details.
2 Least developed countries’ IPAs need to consolidate basic institutional
aspects and operational and technological practices to be able to implement
these recommendations.
3 The IDB is preparing a report mapping IPAs’ use of innovative digital
tools.
4 Machine learning refers to the use of algorithms that are trained on
subsets of data to predict outcomes.
5 With Costa Rica’s CINDE, Invest Chile and URUGUAY XXI.
6 Insights from these assessments can feed back into monitoring of
investment climate and policy advocacy.
*The material in this Perspective may be reprinted if accompanied by the
following acknowledgment: “Fabrizio Opertti and Christian Volpe Martincus,
‘Investment promotion in the new international context: what is the next
frontier and how to get there,’ Columbia FDI Perspectives, No. 355, April
17, 2023. Reprinted with permission from the Columbia Center on Sustainable
Investment (**http://ccsi.columbia.edu*
<https://columbia.us6.list-manage.com/track/click?u=ab15cc1d53&id=41d0765e94&e=1c36d4a4fd>*).”
A copy should kindly be sent to the Columbia Center on Sustainable
Investment at **[log in to unmask]* <[log in to unmask]>

For further information, including information regarding submission to the
*Perspectives*, please contact: Columbia Center on Sustainable Investment,
Matthew Conte, [log in to unmask]

*Most recent Columbia FDI Perspectives*
<https://columbia.us6.list-manage.com/track/click?u=ab15cc1d53&id=96f287fdd2&e=1c36d4a4fd>


   - No. 354, Martin Wermelinger, “What can governments do to boost FDI for
   sustainable development?
   <https://columbia.us6.list-manage.com/track/click?u=ab15cc1d53&id=1383bf8d64&e=1c36d4a4fd>”
   *Columbia FDI Perspectives*, April 3, 2023
   - No. 353, Mark Feldman, “An opportunity to reimagine investment
   arbitration in Beijing
   <https://columbia.us6.list-manage.com/track/click?u=ab15cc1d53&id=845eeee8f8&e=1c36d4a4fd>,”
   *Columbia FDI Perspectives*, March 20, 2023
   - No. 352, Nicola Woodroffe and and Erica Westenberg, “Governments and
   companies must address climate and governance risks when petroleum assets
   change hands
   <https://columbia.us6.list-manage.com/track/click?u=ab15cc1d53&id=16b4fe3804&e=1c36d4a4fd>,”
   *Columbia FDI Perspectives*, March 6, 2023

*All previous FDI Perspectives are available at
https://ccsi.columbia.edu/content/columbia-fdi-perspectives
<https://columbia.us6.list-manage.com/track/click?u=ab15cc1d53&id=252fd6ce7f&e=1c36d4a4fd>*
.

*Other relevant CCSI news and announcements*

   - CCSI is seeking an *Associate Research Scholar *to help carry forward
   the Center’s diverse research agenda. This position will collaborate with
   CCSI's Director and Research Staff to execute the Center’s applied research
   agenda on the laws, policies, and practices that shape international
   investment and its alignment with sustainable development and human
   rights. Specifically, the incumbent will supervise and contribute to
   ongoing advisory, research, and technical support projects with the
goal of advancing
   more responsible and rights-respecting laws, policies and practices in land
   and resource investments
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(e.g.
   agriculture, renewable energy and mining projects) at the local, national
   and international level. The ideal candidate will also be able to lead or
   contribute to work related the Center’s other primary focus areas
   <https://columbia.us6.list-manage.com/track/click?u=ab15cc1d53&id=9376197a4f&e=1c36d4a4fd>,
   including investment law and policy, natural resource governance, the
   energy transition, or SDG-aligned finance. *More details on the
   position, and how to apply, can be found here
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   - CCSI and the Sabin Center for Climate Change Law are hiring for the
   position of *Associate Research Scholar or Senior Staff Associate,
   Climate Law & Finance*. The research scholar or staff associate will
   work collaboratively with CCSI's and the Sabin Center’s Leadership and
   Research Staff to analyze the interrelated legal, finance, and policy
   pathways critical to achieving global climate goals and facilitating the
   energy transition, and the corresponding implications for public, private,
   and institutional financial sector actors, regulators, and
alliances. *Please
   note that there are two different application channels for this posting: we
   are accepting applicants with a JD (or equivalent legal degree) or PhD
   degree as well as applicants with other degrees. **More details on the
   position and instructions for applying can be found here
   <https://columbia.us6.list-manage.com/track/click?u=ab15cc1d53&id=d7e8257542&e=1c36d4a4fd>*
   .


   - *Applications are now open* for our 2023 virtual Executive Training on
   Investment Treaties and Arbitration for Government Officials from *September
   18-22, 2023*. This course is designed for government officials facing
   complex and pressing issues concerning international investment treaties.
   The course will address: States’ objectives in their investment policy;
   links between treaties, investment flows, and development objectives;
   investor-state dispute settlement, and the concerns of states; trends and
   developments in treaty practice; opportunities and challenges facing
   governments in treaty reform; and other approaches to investment
   governance. *Applications will be considered on a rolling basis
   until July 15, 2023. **For more information, and to apply, visit
   our website
   <https://columbia.us6.list-manage.com/track/click?u=ab15cc1d53&id=ae3119ec6c&e=1c36d4a4fd>.*

Karl P. Sauvant, Ph.D.
Senior Fellow
Columbia Center on Sustainable Investment
Columbia Law School - Columbia Climate School
*Copyright © 2023 Columbia Center on Sustainable Investment (CCSI), All
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*Karl P. Sauvant, PhD*


*Senior Fellow*
*Columbia Center on Sustainable Investment*
Columbia Law School, Columbia University
435 West 116th St., Rm. JGH 825, New York, NY 10027
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