Please note that two of my new case studies address International Marketing and International Business topics in Morocco, an emerging economy.
One explores different national views of DEI (diversity, equity and inclusion) in the context of the annual women's off-road car rally in the Sahara, called the Aicha Gazelles Rallye.
The other introduces fifteen actual women entrepreneurs (WEs) in Morocco. They operate at all levels of society from agricultural cooperatives to online commerce to high-end retail, as well as social marketing.
Each case study is comprehensive and is appropriate for a range of courses such as marketing, social marketing, IB, advertising and communications, product and brand management, cross-cultural management, entrepreneurship, and regional studies (such as MENA).
Each case is accompanied by a detailed teaching note, and can be taught at the bachelor's, master's and doctoral levels.
Here are the URLs:
"DEI and Brand Marketing of a Women’s Off-Road Rally in Morocco’s Sahara Desert" - case
study and teaching note
"Women
Entrepreneurs in an Emerging Economy Environment: Morocco"
- case
study and teaching note
Lyn
Lyn S. Amine, PhD
Professor Emerita of Marketing and International Business
Saint Louis University
Distinguished Fellow of the Academy of Marketing Science
Secretary - Treasurer of Women in the Academy of International
Business (WAIB)
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