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Marketing Peace -Demarketing War 

Submission Deadline: September 30, 2023 

#marketing #peace #marketingpeace #demarkeingwar #socialmarketing  

 

CALL FOR PAPERS  

Journal of Euromarketing 

Special Issue 

Marketing Peace - Demarketing War 

Submission Deadline: September 30, 2023 

Guest Editor: Abu Waheeduzzaman, Ph.D. 

 

The Journal of Euromarketing is the official Journal of the International Management Development Association (IMDA) published by IMDA Press. It is a premier publication outlet in international marketing with a focus on Europe, emerging nations, and the developing world. It serves the academics, practitioners, and public policymakers on issues pertaining to marketing and related disciplines.  

 

The stalemate in Ukraine has forced the world accept a new ideological reality. It has ushered a new cold war symbolized by increased militarization of the nation states. The Stockholm International Peace Research Institute (SIPRI) notes a rise in global military spending surpassing $2 trillion. In addition to the superpowers, many emerging nations including Brazil, India, Nigeria, Qatar, Saudi Arabia, and Turkey have increased their military expenditure. Germany and Japan have also joined the race— a pacifist Japan has purchased 400 Tomahawk Missiles.  

 

What we are observing is a historic resource transfer from butter to gun. Our children will have less money for healthcare, education, or other public utilities. We have not seen anything like this since the establishment of the United Nations in 1945— “globalization is under siege,” as the World Economic Forum portrays it. 

 

Apparently, the stalemate indicates that the marketing of war has “won” over the marketing of peace. The question is, can we reverse the progression? If yes, how? We shall not be able to attain peace if we are not able to contain war; war and peace are two sides of the same coin. Efforts must be taken at all levels to market peace and to contain war. This special issue focuses on this theme. Possible topics are as follows.  

 

• Define and understand the theoretical foundation of war and peace from a marketing perspective.  
• Study the effect of war and peace on marketing at a macro (global/national) and micro (industry) level. Specifically, investigate the recent resource transfer from civilian to military sectors.  
• Determine the influence of war and peace on international trade, direct investment, and marketing decisions of the multinational corporations.  
• Examine the relationship between war/peace and various concepts in marketing, viz., social marketing, country of origin, consumer confidence, marketing productivity, etc.    
• Offer policy suggestions to market peace and demarket war.  
• Study methodological issues related to the measuring of the effect of war and peace. 
• Underscore the role and importance of public participation, education, and social media in peace building.   

  

The Special Issue invites manuscripts focusing on Marketing Peace and Demarketing War. The manuscripts should be no longer than 9000 words, double spaced (including references, tables, figures, and abstracts) with a margin of at least one inch (2.54 cm) on all sides. Each manuscript must be accompanied by a statement that it has not been published and has not been submitted simultaneously for publication elsewhere. Authors are responsible for obtaining permission to reproduce copyrighted material from other sources. All accepted manuscripts, artwork, and photographs become the property of the publisher.  

 

Both conceptual and empirical papers are invited. Authors from emerging and developing nations are encouraged to submit. Use APA Style in preparing the manuscript.  

 

Submit manuscripts to the guest editor electronically via email at [log in to unmask], Texas A&M University Corpus Christi, USA. 

Sincerely,