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Dear colleagues,

GEM&L (Research Group on Management & Language) is delighted to announce
our next GEM&L webinar on *Language Management: From Bricolage to Strategy*
 with *Dr. Natalie Wilmot* on *Tuesday, January 24, 2023.* To register,
please visit https://bit.ly/3WaV3Fj

Please find the flyer attached. Spread the word.


*Language Management: From Bricolage to Strategy*

*January 24, 2023. 3pm GMT | 4pm CET | 11am EDT| 8am PDT*

Registration link: https://bit.ly/3WaV3Fj


*Webinar summary:*

This talk explores how smaller organisations deal with language diversity
in inter-organisational relationships by drawing on four case studies of
UK-based organisations.  It particularly explores three key aspects: the
role of boundary spanners, and the multi-faceted nature of their activity
within smaller organisations; translation as a critical issue faced by
organisations in external communication, and how this can be managed when
resources are constrained; and the privileging and disadvantageous effects
of Business English as a Lingua Franca on organisations based within the
Anglosphere.  The talk aims to show the creativity that smaller
organisations demonstrate in environments of linguistic diversity,
exploiting resources which they may acquire through luck, rather than
strategy.


*About the speaker:*

Natalie Wilmot is the Deputy Dean of the School of Management at the
University of Bradford, which she joined in September 2019 as MBA Director.
This followed seven years at Sheffield Hallam University as Senior Lecturer
in International Business. Her research focuses on language diversity in
international business, and she has published a number of works on this
topic, with a research monograph on language management published by
Multilingual Matters in August 2022. Her teaching interests are in the
areas of international strategy and cross-cultural management. Since 2017
she has been a visiting lecturer at the University of Bordeaux, where she
teaches a postgraduate course on intercultural communication.  Prior to
academia, Natalie held various positions in the private sector,
specializing in export sales and has worked extensively with organizations
in southern Europe and Latin America.

Best wishes
The GEM&L Team


-- 
saludos cordiales / kind regards / mit freundlichen Grüßen / com os
melhores cumprimentos

Madeleine Bausch, PhD, Assistant Professor of International Business
Faculty of Economics and Business / Facultad de Economía y Negocios (FEN)
University of Chile
*Researchgate * <https://www.researchgate.net/profile/Madeleine_Bausch>|
*Linkedin* <https://www.linkedin.com/in/madeleine-bausch-156ba3165/>
<http://www.phil.uni-passau.de/barmeyer/team/madeleine-bausch/>
<http://www.phil.uni-passau.de/barmeyer/team/madeleine-bausch/>
Latest publications:
Bausch, M. (2022). *Intercultural Transfer of Management Practices of
German MNC to Brazil: **The Interplay of Translation and
Recontextualization*. Springer.
https://link.springer.com/book/10.1007/978-3-658-38056-4

Barmeyer, C., Bausch, M., & Mayrhofer, U. (2021). *Constructive
Intercultural Management. Integrating Cultural Differences Successfully.*
Edward Elgar.
https://www.e-elgar.com/shop/gbp/constructive-intercultural-management-9781839104558.html

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