Monographic Case Book

 

“Multinationals from Emerging Countries

Building Their Own Global Brands”

(A Collection of Cases)”

 

Edited

 

by

 

Zafar U. Ahmed

Founder, President and CEO

Academy for Global Business Advancement

http://agba.us/

Washington DC

District of Columbia

USA

 

To be Published  by

Routledge (Taylor and Francis)

https://www.routledge.com/

 

On
May 1, 2023

Section # 1

Dear Global Business Scholars: Hi

Ref: Invitation to Develop a Global Case on an Emerging Country’s Global Company

• I am pleased to invite members of AIB’s Global Family to  develop a Case for publication in a Monographic Case Book to be published by Routledge (Taylor and Francis).
• Your Case must be 20 single space pages (not more and not less) on any company of your choice headquartered in an emerging country, that is attempting to build its global brand on the global stage.
• This AGBA’s Monographic Case Book is designed to support the world-class scholarship of scholars focusing on emerging countries.  
• Only two co-authors (at a max) are allowed for each Case.
• Only One Case is allowed per author.
• Only One Case is allowed per Country.
• Monograph would have 30 cases encompassing 30 emerging countries.
• A Case published by Harvard Business School on a similar theme would be shared with prospective authors for  benchmarking purposes. It would spell out (as a sample) (i) global issues, (ii) writing style and (iii) format; how to develop your own case.
• Your Case must focus on your chosen company’s Global Branding Model, strategy, focus, vision, mission, objectives, growth trajectory, success story, and the lessons learned during the course of its global brand building exercise.  
• You are also requested to develop a 5 to 10 Page Teaching Note about your Case. This teaching note would not be published in the proposed Monographic Case Book.
• However, AGBA’s Global Secretariat located at the Millikin University (USA) would keep it on file to share it with those global professors who would like to use your case in their BBA/MBA courses across the world.
• It is a Teaching Case.
• Objective of Your Case is to teach Decision-Making Skills in the field of Global Branding to MBA students across the world.
• Indexing:

I am negotiating with the publisher for the indexing of both book and individual cases within Scopus for global recognition and prestige.  Consequently, your case would count like a journal publication after indexing in Scopus.

 

• AGBA needs following 4 documents from you by the deadline given in the next section.
• Your Case in the MS Word Format ONLY;
• Your Teaching Note in MS Word format only;
• English Editing Certificate; and
• Similarity Report showing less than 10%  similarity index.

 

Section # 2

 

Time-Line for the Development of Case Book

 

• June 1, 2022 ---  October 30, 2022 ---- Develop Your Case and submit it to me within this time-frame.
• November 1, 2022 ---- November 30, 2022 --- Anonymous Global Reviewers will Review Your Case.
• December 1, 2022 ---- December 31, 2022---- You would be given one month to revise and improve your Case based on  Global Reviews.
• January 1, 2023 ---- March 30, 2023 ---- Monographic Case Book would be edited by the Editor.
• May 1, 2023 --- Monographic Case Book would be Published Online as an E-Book by AGBA on its Website.

 

• May 20---22, 2023 --- Monographic Case Book would be released by the publisher at AGBA’s 19th global conference to held at the Al-Qasimia University (DUBAI) United Arab Emirates.

 

• You are cordially invited to patronize AGBA’s 2023 Face-to-Face (in person) Conference and be part of the history in the making when Monograph Case Book having your CASE would be released by the publisher.  
• Important Note: