International Society of Marketing 

CALL FOR PAPERS 

2023 Spring Conference 

(The only Marketing Affiliate of MBAA International) 

 

Towards a Great Marketing Experience 

 

Palmer House, Chicago IL
March 22-24, 2023 

 

It's time to think about submitting your articles and ideas and plan to register for the International Society of Marketing 2023 Spring Conference to be held at the beautiful and historic Palmer House Hilton Hotel (palmerhousehiltonhotel.com) in Chicago's vibrant Downtown, March 22-24, 2023.  

 

This year's theme is Towards a Great Marketing Experience. Building on our many successes in the past, this three-day venue continues to attract innovative marketing educators and scholars worldwide that afford the opportunity to share one's insights and ingenuity in the form of scholarly papers, panel sessions, discussions, fire sessions and more.  You are encouraged to submit in any of these formats. In addition, the ISM actively encourages PhD and Masters’ students to submit their work.  

 

The conference will be held in person with a program featuring special sessions, professional presentations, hospitality receptions and the Business Meeting brunch among other attractions. 

 

The submission deadline is November, 4^th 2022.  This is a sharp deadline to have the papers published in the proceedings. The respect of this deadline as well as and in-person presentation are requirements to compete for the Best Paper Award.  

 

The submission link for papers and special sessions is: https://forms.gle/sDvMWfzsZVRn1jsy6 (copy & paste) 

 

We look forward to you seeing you in Chicago next March to enjoy one of the greatest networking conferences in the country! 

 

 

International Society of Marketing 

Spring Conference 2023  

Program Chair: 

Eliane Karsaklian 

University of Illinois at Chicago 

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Tracks: 

 

Branding & Product Development  

Track chair: Jacinta Banks 

University of Illinois at Chicago 

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Consumer Behavior & Services Marketing  

Track chair: Sajna Razi 

University of Illinois at Chicago 

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Contemporary and Post Pandemic Marketing Practices 

Track chair: David Rylander 

Texas Women University 

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Ethics, Social Responsibility & Sustainability 

Track chairs: John Cherry and Nikki Wingate 

Southeast Missouri State University 

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International, Diversity & Inclusion Marketing 

Track chair: Ken Heischmidt 

Southeast Missouri State University 

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Marketing Communications  

Track chair: Suzanne Altobello 

University of North Carolina-Pembroke 

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Marketing Education 

Track chair: Anne Weidemanis Magi 

University Of Illinois at Chicago 

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Marketing Management & Strategy 

Track chair: Lou Pelton 

University of North Texas 

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Selling & Sales Management 

Track chair: Jim Treleaven 

University of Illinois at Chicago 

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Sports and Experiential Marketing 

Track chair: Stacey Hills 

Columbia-Greene Community College 

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Social, Digital & Marketing Analytics  

Track chair: Maxwell Hsu 

University of Wisconsin-Whitewater 

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Meet the Editors 

Track chairs: Linda and O.C.Ferell 

Auburn University 

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Guidelines for Paper, Abstract, & Panel Presentation Proposal Submission 

 

Authors should submit papers, abstracts and panel proposals through this link: 

https://forms.gle/potY2E1fnxvp7JnW9 

 

SUBMISSION DEADLINE:  November, 4th, 2022.  

• By submitting a manuscript or panel presentation proposal, authors indicate that this is original work that has not been previously published and is not under review elsewhere. 
• Authors also agree to present accepted submissions during the conference—virtually or in-person. 
• Authors agree that at least one author will register for the conference. Any authors presenting must be registered. 
• All submissions must be a minimum of 750 words excluding references, figures and tables.  
• Full-length papers should be no longer than 12 double spaced pages, Times New Roman 12 pt. font (including references, figures, and tables).  
• Abstracts should be no more than 5 double spaced pages, Times New Roman 12 pt. font (including references, figures, and tables).  
• Panel presentation proposals should be no longer than 2 double spaced pages and should indicate list of participants (minimum of 3). 
• Manuscripts should strictly adhere to the reference style used by the Journal of Marketing. 
• Each submission is to have a title page with the authors’ names, affiliations, addresses, and e-mails. The preferred method of author contact will be through e-mail. 
• The title of the paper should appear on the first page of the manuscript, followed by a 100-word abstract, single-spaced.  
• Submissions with multiple authorsshould indicate the corresponding author 
• Authors should avoid revealing their identities in the body of the paper or abstract. 
• After acceptance, authors agree to send final versions of submissions for publication in the proceedings. 

 

To volunteer as a paper reviewer, discussant or session chair, please contact the appropriate track chair.  

awards 

Track and overall conference awards will be announced at the conference.   

 

For more information about the International Society of Marketing and its conferences, please visit the ISM website internationalsocietyofmarketing.org