Madhu Viswanathan
Professor, Department of Marketing, College of Bus. Admin., Loyola Marymount University, Los Angeles
Professor Emeritus, Department of Bus. Admin., Gies College of Business, University of Illinois, Urbana-Champaign
Subsistence Marketplaces Initiative
https://cba.lmu.edu/smi/
Marketplace Literacy Project
www.marketplaceliteracy.org