Dear Colleagues

There is currently no book on B2B focusing on Africa. A new book has just been published to enhance B2B knowledge and teaching in Africa:

 

Business-to-Business Marketing –An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa.

By: Dr. Richard Afriyie Owusu, Dr. Robert Ebo Hinson, Dr. Ogechi Adeola, and Dr. Nnamdi Oguji

 

The book provides a comprehensive, state-of-the-art understanding of B2B marketing and management, focusing on the growing African market to help students, managers, consultants, and others develop strategic approaches to B2B in Africa. It provides conceptual analyses, cases, and applications to the African business market. As a result, it is helpful for academic and professional programmes and provides insights for managers to enhance their organization's strategy development and competitiveness.

Publisher: Routledge, Boca Raton, FL.,

 

Best regards

Richard Owusu

Dr. Richard Afriyie Owusu (Associate Professor),

Linnaeus University, School of Business and Economics,

KALMAR, SWEDEN.

+46725949687 (Office); +46768757223; +358452749131