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China Marketing International Conference 2022 Marketing Innovation and Breakthrough in the Metaverse Era July 27-30, 2022 Wuhan, China (Onsite and virtually) Submission Deadline: June 27, 2022 Host Chinese Scholar Marketing Association Organizers Huazhong University of Science and Technology Chinese Scholar Marketing Association University of California, Riverside Loyola Marymount University In the new digital and intelligent industrial revolution, Metaverse will change the organization and operation of existing society and reframe people’s understanding of the future by combining the virtual and the real world. Given the huge incremental space for marketing of the Industrial Metaverse, it is critical for firms to consider how to keep up with the trend to define marketing in the Metaverse era, achieve iterative innovation in content and marketing, be a frontrunner in a totally new track, and thus achieve sustainable growth. In such an era, academia is also facing challenges. It is of great significance for the development of academia, corporate, and society to explore in-depth the Industrial Metaverse, Digital and Intelligent Marketing, Digital Transformation of Corporate, and Innovative Strategy, to further promote international academic cooperation and exchanges, facilitate corporate marketing reform, and pursue an industry-education-research partnership. Organized by Huazhong University of Science and Technology, Chinese Scholars Marketing Association, University of California, Riverside, and Loyola Marymount University, the 10th China Marketing International Conference will be held July 27-30, 2022 in Wuhan, China. The theme is “Marketing Innovation and Breakthrough in the Metaverse Era”. Hundreds of marketing scholars and business elites from domestic and overseas will attend the conference, aiming to build a high-standard international exchange platform for multi-interaction between academia and industry. Through discussing the domestic and global economic situations, changes in the international market, and the development of the Chinese market, the conference promotes technological innovation and assists with world brand development. This conference will be held in a hybrid format (online & offline). Many editors-in-chief and associate editors from top international journals on marketing and management (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Management Science, Strategic Management Journal, Journal of the Academy of Marketing Science, Strategic Entrepreneurship Journal, Journal of Consumer Psychology, etc.) will share their research wisdom and provide professional guidance. Top brains and young scholars from domestic and overseas will discuss the frontiers of marketing theory and present cutting-edge research. We also have wonderful doctoral consortium and recruitment sessions. Moreover, we will invite outstanding Chinese corporate executives and industry elites to share industrial experience, realize the collision of theory and practice, inspire innovative thinking, and seek novel ideas for marketing breakthroughs in the new era. The annual China International Marketing Conference (CMIC) has been successfully held for nine years thus far: at China University of Mining and Technology (Xuzhou) in 2013, Huazhong University of Science and Technology (Wuhan) in 2014, Xi’an Jiaotong University (Xi’an) in 2015, China University of Petroleum (Qingdao) in 2016, University of International Business and Economics (Beijing) in 2017, Shanghai University of Finance and Economics (Shanghai) in 2018, Baiyun International Convention Center (Guangzhou) in 2019, and online in 2020 and 2021. After 8 years, the Annual China Marketing International Conference returns to Wuhan, the river city of 9 Provinces. We sincerely invite you to join CMIC 2022 and gather at the Yellow Crane Tower! Competitive papers (full versions), special session proposals, and poster abstracts are welcomed to address any of the paper submission tracks. We accept both English and Chinese papers. Works on “Marketing Innovation and Breakthrough in the Metaverse Era” are particularly encouraged. Conference proceedings will be published by the Asian Business Association and submitted for CPCI inclusion. The proceedings of CMIC 2014-2020 have been successfully included by CPCI. Additionally, the Best Paper Award and Best Student Paper Award Best Paper Awards will be presented at the conference to authors whose work represents groundbreaking research in their respective areas and will be announced at the closing ceremony of the conference. Submission Guidelines Each paper should be intended for one session. The review criteria include the overall quality of the paper, the clarity of the opinions and arguments, and its contribution to the understanding of marketing phenomena. All submissions must be written in strict accordance with the format requirements of the paper or abstract templates (specified in the submission link). Submissions that do not meet the format requirements will not be accepted. Please follow this link to submit your manuscript: http://www.cnmkt.org/paper/submission.html We sincerely invite you to attend CMIC 2022 to discuss and exchange the latest academic achievements with scholars from all over the world. Should you have any inquiries, please feel free to contact us via email: [log in to unmask] For more information, please visit the official website: http://www.cnmkt.org Conference Organizing Committee China Marketing International Conference 2022 Best regards, Forrest Yang ________________________________ Disclaimer: This email (including any attachments) is for the use of the intended recipient only and may contain confidential information and/or copyright material. If you are not the intended recipient, please notify the sender immediately and delete this email and all copies from your system. Any unauthorized use, disclosure, reproduction, copying, distribution, or other form of unauthorized dissemination of the contents is expressly prohibited. ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.