Preface

Describes the background and content of technology entrepreneurship and lays out the organization of sections & chapters.

A

Introduction

1

History and Trends

Introduces to the history and entrepreneurship in general and technology entrepreneurship in particular. Describes current trends.

2

Basic Concepts and Facts

Introduces basic concepts systematically and reports on basic facts and figures.

3

Entrepreneurial Competences

Compiles current knowledge about which competences are considered key for entrepreneurship.

B

From Technology to Value

4

Intellectual Property

Introduce the history and background of IP and lay out the principles of modern legislation. Discuss how IP can be a critical resource for start-ups and their strategy.

5

From Technology to Value Proposition

Introduce processes and techniques how to identify applications based on novel technical knowledge and how to develop a value proposition.

6

Product Development

Describes how to systematically develop a product that delivers on the value proposition.

C

Strategy and Business Model

7

Values, Competences, Vision, and Mission.

The ‘entrepreneur-opportunity nexus’ is the basis for new ventures. Values and competences of the founding team create the basis for a vision.

8

Designing the Business Model

Every start-up must design a business model. It lays out how the venture will create value for all stakeholders.

9

Entrepreneurial Decision Making

Strategy is often related to the ‘causation logic’. In new ventures, decision making often follows effectuation, with agile decision making.

D

Entrepreneurial Marketing

10

Market &Competitor Analysis

Knowing the market, its regulatory frame, its size, its maturity, and trends is important. Knowing the competition is also key for any successful marketing strategy.

11

Customer Development and Lean Startup

The Lean Startup Thinking is an important element of current entrepreneurship culture. In particular, it helps to establish a consequent focus on customer-centric solutions.

12

Pricing, Placement and Promotion for Technology Ventures

The New Technology-based Firm will position a novel offering and must find out how to price and promote it.

E

Funding a Venture

13

Financing Technology Ventures

The chapter describes the different phases and their respective financing possibilities.

14

Funding Process

The chapter gives a detailed view on the financing process from the venture point of view.

15

Capital Provider Perspective

The chapter lays out the perspective of the investors. Understanding this perspective is important for entrepreneurs in order to communicate consistently and understand the requirements of capital providers.

F

Team and Organization

16

Team Building

‘It is all about people.’ The chapter sheds light on this statement, drawing from scientific evidence but also showing the practical implications for building a team.

17

Entrepreneurial Leadership

The chapter gives an introduction into leadership and how it is of crucial importance for entrepreneurship.

18

Building an organization

The chapter lays out what it means to build a ‘human institution’ called start-up. It covers the relevant aspects of organizational theory as applied to the situation of a young and growing venture.