Monographic Case Book
Building Their Own Global Brands”
(A Collection of Cases)”
Zafar U. Ahmed
Founder, President and CEO
Academy for Global Business
District of Columbia
To be Published by
Routledge (Taylor and
May 1, 2023
Section # 1
Dear Global Business Scholars: Hi
Ref: Invitation to Develop a
Global Case on Your Native Country’s Global Company
- I am pleased to invite members of AIB’s
Global Family to develop a Case for
publication in a Monographic Case Book to be published by Routledge (Taylor
- Your Case must be 20
page single spaced long (not more and not less) on any company of your
choice headquartered in your native country, that is attempting to build
its global brand on the global stage.
- This AGBA’s Monographic
Case Book is designed to support the world-class scholarship of emerging
scholars based across emerging countries.
- Only two co-authors (at
a max) are allowed for each Case.
One Case is allowed per author.
- Only One Case is allowed
- Monograph would have 30
cases encompassing 30 emerging countries.
- A Case published by Harvard
Business School on a similar theme would be shared with prospective
authors for benchmarking purposes.
It would spell out (as a sample) (i) global issues, (ii) writing style and
(iii) format; how to develop your own case.
- Your Case must focus on
your chosen company’s Global Branding Model, strategy,
focus, vision, mission, objectives, growth trajectory, success story, and
the lessons learned during the course of its global brand building
- You are also requested
to develop a 5 Page Teaching Note about your Case. This teaching
note would not be published in the proposed Monographic Case Book.
- However, AGBA’s Global
Secretariat located at the Millikin University (USA) would keep it on
file to share it with those global professors who would like to use your
case in their BBA/MBA courses across the world.
- It is a Teaching Case.
- Objective of Your Case
is to teach Decision-Making Skills to MBA students.
I am negotiating with the
publisher for the indexing of both book and individual cases within Scopus for global
recognition and prestige. Consequently, your
case would count like a journal publication after indexing in Scopus.
- AGBA needs following 4 documents
from you by the deadline given in the next section.
Case in the MS Word Format ONLY;
Teaching Note in MS Word format only;
Editing Certificate; and
Report showing less than 10% similarity
Section # 2
Time-Line for the Development
of Case Book
1, 2023 --- September 30, 2023
---- Develop Your Case and submit it to me within this time-frame.
1, 2023 ---- November 30, 2023 --- Anonymous Global
Reviewers would Review Your Case.
1, 2023 ---- December 31, 2023 ---- You would be
given one month to revise and improve your Case based on Global Reviews.
1, 2023 ---- March 30, 2023 ---- Monographic
Case Book would be edited by the Editor.
1, 2023 --- Monographic Case Book would be Published
Online as an E-Book by AGBA on its Website.
- May 20---22, 2023 --- Monographic Case Book would be released by the
publisher at AGBA’s 19th global conference to held at the Al-Qasimia University
(DUBAI) United Arab Emirates.
are cordially invited to patronize AGBA’s 2023 Face-to-Face (in person) Conference
and be part of the history in the making when Monograph Case Book having your CASE is released by the publisher.
Kindly note that aforementioned deadlines cannot be extended under
any circumstance in order to maintain global publication schedule.
Section # 3
Routledge’s Guidelines for the Preparation of Your Case
- Use (Microsoft
Word), in Times New Roman font, 12 point size,
with 1.0 pt line spacing.
- Publisher requires CASE
Abstracts and Keywords for all Cases (including introduction
and conclusion), not more than 150-200 words with 3 - 4 keywords. These would
help greatly in the online discoverability of the Monographic Case Book.
Each author must make sure to insert them at the beginning of each Case.
- Please make sure that
all weblinks cited in the manuscript have a last date of access against
- Figures (if any):
Please share editable versions of all line figures/graphs in
whichever software they were originally created (Word/Excel/PowerPoint):
- If editable files
are not available or there are photographs/ images in the
book, please share high quality image files (jpg/png/tiff)
separately for all un-editable images with a minimum resolution of 300
dpi (dots per inch) at around 1500 x 2400 pixels.
- Do make sure to
include captions and sources for all figures and tables.
- If any figures
have been taken from third-party sources, please do make sure to
share permissions for these.
- Publisher would be
unable to move forward without appropriate permissions.
- Pre-published Cases.
Please specifically mention if you are using reprints/pre-published
material – cases/essays – in your case. Do also share appropriate permissions
- Alt Text: If
there are figures/images/maps in the manuscript, please supply “alt text”
for each figure. This becomes mandatory as the Publisher have to ensure eBook compliance for the European
Please contact AGBA’s President/CEO for any
Prof. Dr. Zafar U. Ahmed
BBA (New York), MBA (Texas), Ph.D., (Utah), D.Litt., (India)
Professor of International Business
Founder, President and CEO:
Academy for Global Business Advancement
Founder and Editor-in-Chief:
Journal for Global Business Advancement
Founder and Editor-in-Chief:
for International Business &
District of Columbia
Email: [log in to unmask]