The Spring 2022 issue of Rutgers Business Review is now available at


In this issue:


Guardians of Intellectual Property in the 21st Century: The Global Supply Chain Industry

by Steven Carnovale, Jr., Jessica Carnovale, Doug Strub, Alison Szalwinski, Jonathon Marek


Entrepreneuring Through Inflation: Perspectives of Silicon Valley Venture Capitalists

by Mark V. Cannice


Service Sector in the Era of Covid-19: Emerging Consumer Trends and Service Design Adaptations

by Ekaterina (Kate) Karniouchina, Carol Theokary, Kumar Sarangee, Jeremy Morgan, Can Uslay


Science, Market, and Politics: How Corruption Is Manifesting in the Covid-19 Pandemic

by Jessica Salmon, Emine Beyza Satoğlu


The Uniqlo Case: Fast Retailing Recipe for Attaining Market Leadership Position in Casual Clothing

by Rohit Kumar, Shubh Majumdarr


Executive Insights: An Interview with Özgür Burak Akkol, Tourism, Food, and Retailing Group President at Koç Holding A.Ş.

by Sengun (Shen) Yeniyurt


Executive Insights: An Interview with Gord McLean, President and CEO at ANA Educational Foundation

by Erich Toncre




Sengun (Shen) Yeniyurt, Ph.D.

Marketing Department Chair

Dean’s Research Professor

Co-Editor in Chief, Rutgers Business Review (

Founding Co-Director, Center for Market Advantage (

Rutgers Business School, Newark and New Brunswick, NJ


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