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We have just published this paper that I thought would be of interest. Some years ago, we published a short paper in AIB Insights that has received substantial interest – this is a much expanded version of the earlier Insights paper.

https://www.researchgate.net/publication/359098650_An_emic-etic-emic_research_cycle_for_understanding_context_in_under-researched_countries

 

Best Regards

BettyJane Punnett

BettyJane Punnett, Ph.D., CMC Fellow

Professor Emerita, International Business Management

University of the West Indies (Cave Hill), P.O. Box 2121, St. Vincent & the Grenadines

784-456-7906

www.routledge.com/9781138636385 – New Edition of Managing in Developing Countries

 

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