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We have just published this paper that I thought would be of interest. Some years ago, we published a short paper in AIB Insights that has received substantial interest - this is a much expanded version of the earlier Insights paper. <https://www.researchgate.net/publication/359098650_An_emic-etic-emic_resear ch_cycle_for_understanding_context_in_under-researched_countries> https://www.researchgate.net/publication/359098650_An_emic-etic-emic_researc h_cycle_for_understanding_context_in_under-researched_countries Best Regards BettyJane Punnett BettyJane Punnett, Ph.D., CMC Fellow Professor Emerita, International Business Management University of the West Indies (Cave Hill), P.O. Box 2121, St. Vincent & the Grenadines 784-456-7906 <http://www.routledge.com/9781138636385> www.routledge.com/9781138636385 - New Edition of Managing in Developing Countries ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.