Martin Heinberg and Wenxin Wang from the University of Leeds are looking for un-submitted manuscripts on brand personality, using the Aaker (1997) measure (or parts of it). The information will be kept confidential and will not be used
for any other purpose other than inclusion in a meta-analysis.
Please send the manuscripts to
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_____________________________________________
Dr Martin Heinberg
Associate Professor of Marketing
Director of Postgraduate Research Studies (Marketing)
Leeds University Business School