Madhu Viswanathan
Professor, Department of Marketing, College of Bus. Admin., Loyola Marymount University, Los Angeles
Professor Emeritus, Department of Bus. Admin., Gies College of Business, University of Illinois, Urbana-Champaign
Subsistence Marketplaces Initiative
https://cba.lmu.edu/smi/
Marketplace Literacy Project
www.marketplaceliteracy.org
Madhu Viswanathan
Professor, Department of Marketing, College of Bus. Admin., Loyola Marymount University, Los Angeles
Professor Emeritus, Department of Bus. Admin., Gies College of Business, University of Illinois, Urbana-Champaign
Subsistence Marketplaces Initiative
https://cba.lmu.edu/smi/
Marketplace Literacy Project
www.marketplaceliteracy.org