Dear Colleagues,
We are pleased to announce our book “From Copycats to Leaders: Innovation from Emerging Markets”, published this year by Cambridge University Press.
The book lays bare the breadth of innovation in emerging markets (from drivers and types to outcomes and implications) and highlights the rapid evolution of some emerging markets from imitators to innovation leaders.
We believe this is a valued contribution to the field and can be helpful for your Innovation, International Business, and Emerging Market classes.
The book brings together the Emerging Multinational Research Network - a group of scholars under the auspices of the Emerging Markets Institute (EMI) at Cornell University, and in collaboration with the Universidad de Los Andes in Colombia, Tec de Monterrey in México, Universidade de São Paulo and Centro Universitário FEI in Brazil, and Universidad de San Andrés in Argentina - and experts in innovation from the Chinese Academy of Science and Technology for Development (CASTED) in China, Temple University in the U.S., Copenhagen Business School in Denmark, Kaunas University of Technology in Lithuania, and the University of Victoria in Canada.
Please, consider adopting “From Copycats to Leaders: Innovation from Emerging Markets” as a supplemental text in your classes. You can find the book at these links:
Cambridge University Press: https://www.cambridge.org/core/books/innovation-from-emerging-markets/5EA59C9B0AFE9DD3960F5625360F0078
Amazon: https://www.amazon.com/Innovation-Emerging-Markets-Copycats-Leaders-ebook/dp/B08QD5RB1T
We hope you enjoy the book. If you would like to share any feedback, please reach out to us directly.
Best wishes for the New Year!
Fernanda Cahen, Lourdes Casanova, and Anne Miroux
Fernanda Cahen
Assistant Professor of Management - Centro Universitario FEI
Lourdes Casanova
Senior Lecturer and Director Emerging Markets Institute, Cornell University.
Anne Miroux
Visiting Faculty, Emerging Markets Institute, Cornell University.
From Copycats to Leaders: Innovation from Emerging Markets
In recent years, emerging markets have come to represent the largest share of global GDP and have made gains in economic development and political influence. In turn, emerging market companies have taken on a new level of importance in driving innovation, local development and global competition. Advancing an integrative view that captures the diversity of innovation among companies in emerging markets, this book highlights the rapid evolution of emerging markets from imitators to innovation leaders. Building upon research conducted by the Emerging Multinational Research Network (EMRN) in collaboration with several universities in North and South America, Europe and China, this rich and expansive collection includes studies of innovation in regions yet to receive focused analysis in the field. The authors also re-examine dominant theories of innovation and capability creation based on a broad range of case studies and research insights. Offering a taxonomy of emerging market innovations, this collection reveals the unique drivers, types, and outcomes of innovation in emerging markets.
Introduction - Fernanda Cahen, Lourdes Casanova, Anne Miroux
1.A Framework for Innovation in Emerging Markets - Lourdes Casanova, Anne Miroux, Fernanda Cahen
Part I. Drivers of Innovation in Emerging Markets:
2. The Breadth and Extent of Chinese Innovation as Documented in the 2017 Corporate Innovation Survey - Zhaohui Xuan, Yu Chen
3. The Rise of an Innovation Tiger: The Catch-Up of the Indian National System of Innovation - Kristin Brandl, Ram Mudambi
4. Exploring the Role of Government Involvement in Innovation: The Case of State Grid Corporation of China (SGCC) and INVAP - Lourdes Casanova, Anne Miroux, Diego Finchelstein
5. Digital Companies Driving Business Model Innovation in Emerging Markets: The Cases of Alibaba, Flipkart, Jumia and Mercado Libre - Lourdes Casanova, Anne Miroux, Diego Finchelstein
6. Entrepreneurial Ecosystems and Innovation in the Balkans – Veneta Andonova
Part II. Types of Innovation in Emerging Markets:
7. The Political Economy of China's R&D Internationalization: Policy-Led Innovation and Changes in China's Growth Model - Peter Gammeltoft, Max von Zedtwitz
8. Emerging Pharmaceutical Companies from China, India and Brazil: From Generic Drugs to Innovation Strategies – Fernanda Cahen
9. Reverse Innovation and the Role of Local Partners in Emerging Markets: The Experience of Foreign Subsidiaries in Brazil - Victor Ragazzi Isaac, Felipe Borini, Moacir de Miranda Oliveira Jr.
10. Innovation Based on Value Co-Creation Through Employees at HCL Technologies - Anabella Davila
11. Frugal Innovation in Brazilian Multinationals - Itiel Moraes, Felipe Borini, Moacir de Miranda Oliveira Jr
12. Innovation in War and Peace: How Colombian Conflict and Post-conflict Triggered Military and Business Model Innovation - Juana García Duque, Veneta Andonova, María Emilia Correa
Part III. Innovation Outcomes in Emerging Markets:
13. Evaluating Outcomes of Innovation in Emerging Markets - Anne Miroux, Lourdes Casanova, Fernanda Cahen
Conclusions: Emerging Markets Becoming Innovation Leaders - Anne Miroux, Lourdes Casanova, Fernanda Cahen