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Dear Colleagues,



We are pleased to announce our book “From Copycats to Leaders: Innovation
from Emerging Markets”, published this year by Cambridge University Press.



The book lays bare the breadth of innovation in emerging markets (from
drivers and types to outcomes and implications) and highlights the rapid
evolution of some emerging markets from imitators to innovation leaders.



We believe this is a valued contribution to the field and can be helpful
for your Innovation, International Business, and Emerging Market classes.



The book brings together the Emerging Multinational Research Network  - a
group of scholars under the auspices of the Emerging Markets Institute
(EMI) at Cornell University, and in collaboration with the Universidad de
Los Andes in Colombia, Tec de Monterrey in México, Universidade de São
Paulo and Centro Universitário FEI in Brazil, and Universidad de San Andrés
in Argentina - and experts in innovation from the Chinese Academy of
Science and Technology for Development (CASTED) in China, Temple University
in the U.S., Copenhagen Business School in Denmark, Kaunas University of
Technology in Lithuania, and the University of Victoria in Canada.



Please, consider adopting “From Copycats to Leaders: Innovation from
Emerging Markets” as a supplemental text in your classes. You can find the
book at these links:



Cambridge University Press:
https://www.cambridge.org/core/books/innovation-from-emerging-markets/5EA59C9B0AFE9DD3960F5625360F0078



Amazon:
https://www.amazon.com/Innovation-Emerging-Markets-Copycats-Leaders-ebook/dp/B08QD5RB1T



We hope you enjoy the book. If you would like to share any feedback, please
reach out to us directly.



Best wishes for the New Year!



Fernanda Cahen, Lourdes Casanova, and Anne Miroux



Fernanda Cahen

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Assistant Professor of Management - Centro Universitario FEI



Lourdes Casanova

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Senior Lecturer and Director Emerging Markets Institute, Cornell University.



Anne Miroux

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Visiting Faculty, Emerging Markets Institute, Cornell University.



*From Copycats to Leaders: Innovation from Emerging Markets*


In recent years, emerging markets have come to represent the largest share
of global GDP and have made gains in economic development and political
influence. In turn, emerging market companies have taken on a new level of
importance in driving innovation, local development and global competition.
Advancing an integrative view that captures the diversity of innovation
among companies in emerging markets, this book highlights the rapid
evolution of emerging markets from imitators to innovation leaders.
Building upon research conducted by the Emerging Multinational Research
Network (EMRN) in collaboration with several universities in North and
South America, Europe and China, this rich and expansive collection
includes studies of innovation in regions yet to receive focused analysis
in the field. The authors also re-examine dominant theories of innovation
and capability creation based on a broad range of case studies and research
insights. Offering a taxonomy of emerging market innovations, this
collection reveals the unique drivers, types, and outcomes of innovation in
emerging markets.



Introduction - Fernanda Cahen, Lourdes Casanova, Anne Miroux



1.A Framework for Innovation in Emerging Markets - Lourdes Casanova, Anne
Miroux, Fernanda Cahen



*Part I. Drivers of Innovation in Emerging Markets: *

2. The Breadth and Extent of Chinese Innovation as Documented in the 2017
Corporate Innovation Survey - Zhaohui Xuan, Yu Chen



3. The Rise of an Innovation Tiger: The Catch-Up of the Indian National
System of Innovation - Kristin Brandl, Ram Mudambi



4. Exploring the Role of Government Involvement in Innovation: The Case of
State Grid Corporation of China (SGCC) and INVAP - Lourdes Casanova, Anne
Miroux, Diego Finchelstein



5. Digital Companies Driving Business Model Innovation in Emerging Markets:
The Cases of Alibaba, Flipkart, Jumia and Mercado Libre - Lourdes Casanova,
Anne Miroux, Diego Finchelstein



6. Entrepreneurial Ecosystems and Innovation in the Balkans – Veneta
Andonova



*Part II. Types of Innovation in Emerging Markets: *



7. The Political Economy of China's R&D Internationalization: Policy-Led
Innovation and Changes in China's Growth Model - Peter Gammeltoft, Max von
Zedtwitz



8. Emerging Pharmaceutical Companies from China, India and Brazil: From
Generic Drugs to Innovation Strategies – Fernanda Cahen



9. Reverse Innovation and the Role of Local Partners in Emerging Markets:
The Experience of Foreign Subsidiaries in Brazil - Victor Ragazzi Isaac,
Felipe Borini, Moacir de Miranda Oliveira Jr.



10. Innovation Based on Value Co-Creation Through Employees at HCL
Technologies - Anabella Davila



11. Frugal Innovation in Brazilian Multinationals - Itiel Moraes, Felipe
Borini, Moacir de Miranda Oliveira Jr



12. Innovation in War and Peace: How Colombian Conflict and Post-conflict
Triggered Military and Business Model Innovation - Juana García Duque, Veneta
Andonova, María Emilia Correa



*Part III. Innovation Outcomes in Emerging Markets: *

13. Evaluating Outcomes of Innovation in Emerging Markets - Anne Miroux,
Lourdes Casanova, Fernanda Cahen



Conclusions: Emerging Markets Becoming Innovation Leaders - Anne Miroux,
Lourdes Casanova, Fernanda Cahen

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