2022 AMA Global Marketing SIG (GMSIG) Conference
Megalo Arsenali - Chania
Crete, Greece
"Global Marketing Strategies in Turbulent Times"
Submission Deadline: January 17, 2022
Conference Chairs
Goksel Yalcinkaya, Magnus Hultman, Stavroula Spyropoulou, Costas Katsikeas
Doctoral Consortium Chairs
Kelly Hewett, Costas Leonidou, Annie Cui, Peter Magnusson
Previous GMSIG conferences have been held in Havana, Cuba (2017), Santorini, Greece (2018), Buenos Aires, Argentina (2019), and Taormina,
Italy (2021).
The GMSIG conference aims to provide a platform for all participants with opportunities to hear, think, and contribute creatively to the continuing formation of
the global marketing field. This year’s theme is intended to encourage global marketing researchers to discuss how turbulent times shape up their global business and marketing tactics.
The 2022 GMSIG Conference offers outstanding opportunities for academics to share their insights and learn from the global marketing research finding and experiences
of others in times of uncertainty. The conference will be filled with interactive, energetic, and enlightening sessions, doctoral consortium, academic keynotes and panel discussions on key themes, networking opportunities with the world’s foremost international
marketing scholars, and a unique cultural experience in Crete, Greece.
Throughout its history, GMSIG has accepted papers from a range of marketing sub-fields
with a global touch, including consumer behavior, relationship marketing, inter-organizational, new product development and innovation, marketing research, retailing and services, marketing strategy, brand management, marketing communication,
sustainability and corporate social responsibility,
export/import management, supply chain, market entry/exit, and entrepreneurial marketing. The conference welcomes all authors who are interested in managerial, policy and social issues related to global marketing.
Conference Venue
The gorgeous island of Crete, on the southern portion of the Aegean Sea, is one of Greece’s most diverse islands. Blessed with miles of pristine
beaches, an eventful history, and glorious mountains, there are many reasons why many dreams to have this favorite holiday destination become a reality.
Believed to be the birthplace of Zeus (Greek god), Crete is the biggest of the Greek Islands and the fifth largest of the islands situated in the
Mediterranean Sea. It is divided into four prefectures which are: Chania, Rethymno, Heraklion, and Lasithi. Within each area are unique treasures engrossed in legends that conceal their fate. From the prominent Minoan Civilization to Venetian Rule, much of
Crete’s heritage is manifested in the forms of architecture and archeological ruins.
Conference Highlights
Conference Tracks and Track Chairs
International Relationship Marketing and Channel Management
Cross-cultural Consumer Behavior
Global Marketing Research, Big Data, and Analytics
Global Brand Management
Global Marketing Communications
Export and Import Management
Global Supply Chain
Global Sales Management
Global Ethics, Sustainability, and Corporate Social Responsibility
Firm Internationalization, Market Entry, and Market Exit
Global Innovation and New Product Development
Global Marketing Strategy
Global Consumer Research
Global Entrepreneurship
Global Retailing, Services, and E-Commerce
International Marketing Education
Special sessions
Doctoral Consortium
This Consortium will provide an opportunity for Ph.D. students with an interest in international and cross-cultural marketing (broadly defined) to further
develop their research ideas, to learn about the challenges of conducting research in international marketing, and building a successful academic career in this field. In addition, students will be able to broaden their professional networks in the area.
The goal of the Consortium will be to provide a supportive discussion among doctoral students and the participating faculty on topics such as:
Students should apply via the EasyChair conference management system.
Submission
Please submit your papers and/or extended abstracts electronically using the EasyChair conference
management system. The submission system will be opened on December 1, 2021. A manuscript should only be submitted to one track. For up-to-date information about the conference and related events, please check the conference website.
Any questions regarding this call for papers should be addressed to the appropriate track chair(s) or the Program Chairs.
We welcome two types of submissions:
1.
Competitive Sessions – Two types of submissions are allowed in competitive sessions:
(a)
full paper submissions which must be 50 double-spaced pages or less, inclusive of all materials, including appendices and references.
(b)
shorter submissions (i.e. extended abstracts) focusing on projects that are advanced enough and show good potential.
Key Dates
Submission is now open since December 1, 2021
Deadline for Submission: January 17, 2022
Acceptance notification: February 28, 2022
Registration Open: March 1, 2022
Early Bird deadline: March 31, 2022
Conference Dates: May 31-June 2, 2022
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