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Journal for Global Business Advancement (JGBA)

Journal for Global Business Advancement

2021 Vol.14 No.4

https://www.inderscience.com/info/inarticletoc.php?jcode=jgba&year=2021&vol=14&issue=4

Special Issue on: Self-Directed Voluntary Actions and Sustainable Business

Guest Editors: Prof. Demetris Vrontis and Dr. Evangelia Siachou

Editorial

PagesTitle and author(s)
433-452The consumption behaviour of beginner voluntary simplifiers: an exploratory study
Raquel Rebouças; Ana Maria Soares
DOI: 10.1504/JGBA.2021.118751
453-478Driving forces affecting the adoption of certifications in the forest-based industry: a systematic literature review
Emanuela Lombardo; Maria Crescimanno; Demetris Vrontis; Antonino Galati
DOI: 10.1504/JGBA.2021.118747
479-499A qualitative study and a measurement and evaluation of public relations social media campaigns in Cyprus
Marcos Komodromos; Andreas Masouras; Nicholas Nicoli
DOI: 10.1504/JGBA.2021.118752
500-519The behavioural perspective of cause-related marketing: a conceptual framework of behavioural antecedents and outcomes
Suja Nair; Riad Shams; Evangelia Siachou; Demetris Vrontis
DOI: 10.1504/JGBA.2021.118750
520-540Giving power to those having less power: NGOs, YouTube and virality
Aikaterini Avgeropoulou; Yioula Melanthiou
DOI: 10.1504/JGBA.2021.118748
541-567Employee social media usage in the workplace: internal marketing's new found friend
Georgia Sakka; Ioanna Papasolomou; Alkis Thrassou; Naziyet Uzunboylu
DOI: 10.1504/JGBA.2021.118749
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Prof. Dr. Zafar U. Ahmed

BBA (New York), MBA (Texas), Ph.D., (Utah), D.Litt., (India),
Professor of Marketing and International Business 
Founder, President and CEO:  
Academy for Global Business Advancement (http://agba.us/)
Founder and Editor-in-Chief:
Journal for Global Business Advancement
(https://www.inderscience.com/jhome.php?jcode=jgba)
Founder and Editor-in-Chief: 
Journal for International Business & Entrepreneurship Development 
(https://www.inderscience.com/jhome.php?jcode=jibed)
Alexandria, State of Virginia, USA.
Mobile: +(90)-531-943-4800
Skype: zafaruahmed

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