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[image: Journal for Global Business Advancement (JGBA)] <https://www.inderscience.com/jhome.php?jcode=jgba>Journal for Global Business Advancement2021 Vol.14 No.4 *https://www.inderscience.com/info/inarticletoc.php?jcode=jgba&year=2021&vol=14&issue=4 <https://www.inderscience.com/info/inarticletoc.php?jcode=jgba&year=2021&vol=14&issue=4>* Special Issue on: Self-Directed Voluntary Actions and Sustainable Business Guest Editors: Prof. Demetris Vrontis and Dr. Evangelia Siachou Editorial <https://www.inderscience.com/info/dl.php?filename=2021/jgba-7441.pdf> Pages Title and author(s) 433-452 The consumption behaviour of beginner voluntary simplifiers: an exploratory study <https://www.inderscience.com/info/inarticle.php?artid=118751> Raquel Rebouças; Ana Maria Soares DOI: 10.1504/JGBA.2021.118751 <http://dx.doi.org/10.1504/JGBA.2021.118751> 453-478 Driving forces affecting the adoption of certifications in the forest-based industry: a systematic literature review <https://www.inderscience.com/info/inarticle.php?artid=118747> Emanuela Lombardo; Maria Crescimanno; Demetris Vrontis; Antonino Galati DOI: 10.1504/JGBA.2021.118747 <http://dx.doi.org/10.1504/JGBA.2021.118747> 479-499 A qualitative study and a measurement and evaluation of public relations social media campaigns in Cyprus <https://www.inderscience.com/info/inarticle.php?artid=118752> Marcos Komodromos; Andreas Masouras; Nicholas Nicoli DOI: 10.1504/JGBA.2021.118752 <http://dx.doi.org/10.1504/JGBA.2021.118752> 500-519 The behavioural perspective of cause-related marketing: a conceptual framework of behavioural antecedents and outcomes <https://www.inderscience.com/info/inarticle.php?artid=118750> Suja Nair; Riad Shams; Evangelia Siachou; Demetris Vrontis DOI: 10.1504/JGBA.2021.118750 <http://dx.doi.org/10.1504/JGBA.2021.118750> 520-540 Giving power to those having less power: NGOs, YouTube and virality <https://www.inderscience.com/info/inarticle.php?artid=118748> Aikaterini Avgeropoulou; Yioula Melanthiou DOI: 10.1504/JGBA.2021.118748 <http://dx.doi.org/10.1504/JGBA.2021.118748> 541-567 Employee social media usage in the workplace: internal marketing's new found friend <https://www.inderscience.com/info/inarticle.php?artid=118749> Georgia Sakka; Ioanna Papasolomou; Alkis Thrassou; Naziyet Uzunboylu DOI: 10.1504/JGBA.2021.118749 <http://dx.doi.org/10.1504/JGBA.2021.118749> -- *Prof. Dr. Zafar U. Ahmed* *BBA (New York), MBA (Texas), Ph.D., (Utah), D.Litt., (India),* *Professor of Marketing and International Business * *Founder, President and CEO:* *Academy for Global Business Advancement (http://agba.us/ <http://agba.us/>)* *Founder and Editor-in-Chief:* *Journal for Global Business Advancement* *(https://www.inderscience.com/jhome.php?jcode=jgba <https://www.inderscience.com/jhome.php?jcode=jgba>)* *Founder and Editor-in-Chief:* *Journal for International Business & Entrepreneurship Development * *(https://www.inderscience.com/jhome.php?jcode=jibed <https://www.inderscience.com/jhome.php?jcode=jibed>)* *Alexandria, State of Virginia, USA.* *Mobile: +(90)-531-943-4800* *Skype: zafaruahmed* *Email: [log in to unmask] <[log in to unmask]>* ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.