Dear AIB Scholars,


The Fall 2021 issue is now available at Rutgers Business Review.  In this issue:


International Business in an Accelerated VUCA World: Trends, Disruptions, and Coping Strategies

by S. Tamer Cavusgil, Sebastian van der Vegt, Mourad Dakhli, Salomao De Farias, Evaristo F. Doria, Sevgin Eroglu, Leigh Anne Liu, Edward Yihuai Wang


Rising on the Storm: A Comparison of the Characteristics of Entrepreneurs and New Ventures During and Before the Covid-19 Pandemic

by Monserrat Garcia, Joanna Poz-Molesky, Can Uslay, Ekaterina (Kate) Karniouchina


Proactive Growth Management: A Bottleneck Approach in Strategic Practice

by Grant Lahring, Kanhaiya Sinha, Oleksiy Osiyevskyy


Why is Managing Capacity So Difficult? Main Challenges and Solutions

by Melda Ormeci Matoglu


Business is War: Military Literature and Strategic Management’s Future

by Guillaume Desjardins, Sophie Marineau, Anthony M. Gould


Managers, Don’t Be Afraid to Trust!

by Marc A. Cohen, Mathew S. Isaac


Rationality Is Overrated: Brand Choice Is Largely Intuitive

by Francisco J. Quevedo, Pradeep Gopalakrishna


Imagine That! Stimulating Consumers’ Imagination for Scented Product Omnichannel Success

by Hua (Meg) Meng, CÚsar Zamudio, Robert D. Jewell


Culture Clash and the Failure of the AT&T/Time Warner Merger

by Victor Glass


The Little Rice Recipe for Continuous Business Growth in an Emerging Economy

by Neeraj Kumar Kesharbani, Rohit Kumar, Manash Jyoti Borah


Executive Insights: An Interview with Brian Goehring, Associate Partner, AI Research Lead at the IBM Institute for Business Value

by Amod Choudhary




Sengun (Shen) Yeniyurt, Ph.D.

Marketing Department Chair

Dean’s Research Professor

Co-Editor in Chief, Rutgers Business Review (

Founding Co-Director, Center for Market Advantage (

Rutgers Business School, Newark and New Brunswick, NJ


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