Dear AIB Scholars,

 

The Fall 2021 issue is now available at Rutgers Business Review.  In this issue:

 

International Business in an Accelerated VUCA World: Trends, Disruptions, and Coping Strategies

by S. Tamer Cavusgil, Sebastian van der Vegt, Mourad Dakhli, Salomao De Farias, Evaristo F. Doria, Sevgin Eroglu, Leigh Anne Liu, Edward Yihuai Wang

 

Rising on the Storm: A Comparison of the Characteristics of Entrepreneurs and New Ventures During and Before the Covid-19 Pandemic

by Monserrat Garcia, Joanna Poz-Molesky, Can Uslay, Ekaterina (Kate) Karniouchina

 

Proactive Growth Management: A Bottleneck Approach in Strategic Practice

by Grant Lahring, Kanhaiya Sinha, Oleksiy Osiyevskyy

 

Why is Managing Capacity So Difficult? Main Challenges and Solutions

by Melda Ormeci Matoglu

 

Business is War: Military Literature and Strategic Management’s Future

by Guillaume Desjardins, Sophie Marineau, Anthony M. Gould

 

Managers, Don’t Be Afraid to Trust!

by Marc A. Cohen, Mathew S. Isaac

 

Rationality Is Overrated: Brand Choice Is Largely Intuitive

by Francisco J. Quevedo, Pradeep Gopalakrishna

 

Imagine That! Stimulating Consumers’ Imagination for Scented Product Omnichannel Success

by Hua (Meg) Meng, César Zamudio, Robert D. Jewell

 

Culture Clash and the Failure of the AT&T/Time Warner Merger

by Victor Glass

 

The Little Rice Recipe for Continuous Business Growth in an Emerging Economy

by Neeraj Kumar Kesharbani, Rohit Kumar, Manash Jyoti Borah

 

Executive Insights: An Interview with Brian Goehring, Associate Partner, AI Research Lead at the IBM Institute for Business Value

by Amod Choudhary

 

 

 

Sengun (Shen) Yeniyurt, Ph.D.

Marketing Department Chair

Dean’s Research Professor

Co-Editor in Chief, Rutgers Business Review (rbusinessreview.org)

Founding Co-Director, Center for Market Advantage (rbscma.org)

Rutgers Business School, Newark and New Brunswick, NJ