Print

Print


Dear AIB Scholars,

The Fall 2021 issue is now available at Rutgers Business Review<https://rbr.business.rutgers.edu/>.  In this issue:

International Business in an Accelerated VUCA World: Trends, Disruptions, and Coping Strategies<https://rbr.business.rutgers.edu/article/international-business-accelerated-vuca-world-trends-disruptions-and-coping-strategies>

by S. Tamer Cavusgil, Sebastian van der Vegt, Mourad Dakhli, Salomao De Farias, Evaristo F. Doria, Sevgin Eroglu, Leigh Anne Liu, Edward Yihuai Wang


Rising on the Storm: A Comparison of the Characteristics of Entrepreneurs and New Ventures During and Before the Covid-19 Pandemic<https://rbr.business.rutgers.edu/article/rising-storm-comparison-characteristics-entrepreneurs-and-new-ventures-during-and-covid-19>

by Monserrat Garcia, Joanna Poz-Molesky, Can Uslay, Ekaterina (Kate) Karniouchina


Proactive Growth Management: A Bottleneck Approach in Strategic Practice<https://rbr.business.rutgers.edu/article/proactive-growth-management-bottleneck-approach-strategic-practice>

by Grant Lahring, Kanhaiya Sinha, Oleksiy Osiyevskyy


Why is Managing Capacity So Difficult? Main Challenges and Solutions<https://rbr.business.rutgers.edu/article/why-managing-capacity-so-difficult-main-challenges-and-solutions>

by Melda Ormeci Matoglu


Business is War: Military Literature and Strategic Management's Future<https://rbr.business.rutgers.edu/article/business-war-military-literature-and-strategic-managements-future>

by Guillaume Desjardins, Sophie Marineau, Anthony M. Gould


Managers, Don't Be Afraid to Trust!<https://rbr.business.rutgers.edu/article/managers-dont-be-afraid-trust>

by Marc A. Cohen, Mathew S. Isaac


Rationality Is Overrated: Brand Choice Is Largely Intuitive<https://rbr.business.rutgers.edu/article/rationality-overrated-brand-choice-largely-intuitive>

by Francisco J. Quevedo, Pradeep Gopalakrishna


Imagine That! Stimulating Consumers' Imagination for Scented Product Omnichannel Success<https://rbr.business.rutgers.edu/article/imagine-stimulating-consumers-imagination-scented-product-omnichannel-success>

by Hua (Meg) Meng, CÚsar Zamudio, Robert D. Jewell


Culture Clash and the Failure of the AT&T/Time Warner Merger<https://rbr.business.rutgers.edu/article/culture-clash-and-failure-atttime-warner-merger>

by Victor Glass


The Little Rice Recipe for Continuous Business Growth in an Emerging Economy<https://rbr.business.rutgers.edu/article/little-rice-recipe-continuous-business-growth-emerging-economy>

by Neeraj Kumar Kesharbani, Rohit Kumar, Manash Jyoti Borah


Executive Insights: An Interview with Brian Goehring, Associate Partner, AI Research Lead at the IBM Institute for Business Value<https://rbr.business.rutgers.edu/article/executive-insights-interview-brian-goehring-associate-partner-ai-research-lead-ibm>

by Amod Choudhary



Sengun (Shen) Yeniyurt, Ph.D.
Marketing Department Chair
Dean's Research Professor
Co-Editor in Chief, Rutgers Business Review (rbusinessreview.org<http://rbusinessreview.org/>)
Founding Co-Director, Center for Market Advantage (rbscma.org<http://www.rbscma.org/>)
Rutgers Business School, Newark and New Brunswick, NJ


____
AIB-L is brought to you by the Academy of International Business.
For information: http://aib.msu.edu/community/aib-l.asp
To post message: [log in to unmask]
For assistance:  [log in to unmask]
AIB-L is a moderated list.