Dear AIB Scholars,

The Fall 2021 issue is now available at Rutgers Business Review<>.  In this issue:

International Business in an Accelerated VUCA World: Trends, Disruptions, and Coping Strategies<>

by S. Tamer Cavusgil, Sebastian van der Vegt, Mourad Dakhli, Salomao De Farias, Evaristo F. Doria, Sevgin Eroglu, Leigh Anne Liu, Edward Yihuai Wang

Rising on the Storm: A Comparison of the Characteristics of Entrepreneurs and New Ventures During and Before the Covid-19 Pandemic<>

by Monserrat Garcia, Joanna Poz-Molesky, Can Uslay, Ekaterina (Kate) Karniouchina

Proactive Growth Management: A Bottleneck Approach in Strategic Practice<>

by Grant Lahring, Kanhaiya Sinha, Oleksiy Osiyevskyy

Why is Managing Capacity So Difficult? Main Challenges and Solutions<>

by Melda Ormeci Matoglu

Business is War: Military Literature and Strategic Management's Future<>

by Guillaume Desjardins, Sophie Marineau, Anthony M. Gould

Managers, Don't Be Afraid to Trust!<>

by Marc A. Cohen, Mathew S. Isaac

Rationality Is Overrated: Brand Choice Is Largely Intuitive<>

by Francisco J. Quevedo, Pradeep Gopalakrishna

Imagine That! Stimulating Consumers' Imagination for Scented Product Omnichannel Success<>

by Hua (Meg) Meng, CÚsar Zamudio, Robert D. Jewell

Culture Clash and the Failure of the AT&T/Time Warner Merger<>

by Victor Glass

The Little Rice Recipe for Continuous Business Growth in an Emerging Economy<>

by Neeraj Kumar Kesharbani, Rohit Kumar, Manash Jyoti Borah

Executive Insights: An Interview with Brian Goehring, Associate Partner, AI Research Lead at the IBM Institute for Business Value<>

by Amod Choudhary

Sengun (Shen) Yeniyurt, Ph.D.
Marketing Department Chair
Dean's Research Professor
Co-Editor in Chief, Rutgers Business Review (<>)
Founding Co-Director, Center for Market Advantage (<>)
Rutgers Business School, Newark and New Brunswick, NJ

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