Colleagues, please see the following:
*CONFERENCE PROGRAM*
*Second “Out of (and into) Africa” Conference: *
*African Consumer Marketing**, Firm Strategies and Society*
*(Sponsored by: Morgan State University, CIBER-CMCC, and Howard University)*
*Date: October 25-26** (Monday-Tuesday), 2021*
*Venue: Online** (through Zoom)*
*Conference Chair**: Dr. Omar J. Khan, Morgan State University
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*REGISTER FOR CONFERENCE HERE**: **bit.ly/OoAConfReg*
<https://urldefense.proofpoint.com/v2/url?u=https-3A__bit.ly_OoAConfReg&d=DwMFAg&c=0CCt47_3RbNABITTvFzZbA&r=orb-14BEB3OXbil7tetM0MmSRQZtjS5ELRTBeFrB8S0&m=of0TkWmBxm7fKny-FZHvQN26qI9RLbiU_dmWfUTwVO0&s=Q6pn85psrK9alSYGP_0fdFsVrmEhC8B4k6O-xNLmc_8&e=>
Following the success of the Inaugural “Out of (and Into) Africa”
conference - International Symposium on African Consumer Marketing and Firm
Strategies - which was held at the Graves School of Business and
Management, Morgan State University, Baltimore in 2018, we are now excited
to launch the next edition of the conference. This second edition of the
conference is completely online (using the zoom platform), includes
multi-HBCU involvement and has three major tracks: firm strategy, consumer
marketing and society & institutions. We received strong submissions
leading to insightful selected papers, and now present the preliminary
program for the Second *“Out of (and into) Africa”* conference!
We ask that all participants (authors, panelists, guest speakers and
audience members) *please register immediately* at the link given
above, *Registration
is quick and free of charge*. Having provided the information requested on
the registration form, you will be emailed (within a couple of weeks) a
Zoom link for the conference. We hope to make this second edition of the
“Out of (and Into) Africa” series an even more successful event than the
first, and look forward to productive contributions by all. The following
is the Preliminary Conference Program:
*Please note: All times are United States. EST (Eastern Standard Time)*
*MONDAY, OCTOBER 25, 2021*
9: 00am-9:30am Conference opening by Conference Chair and
Program (Track) Chairs
9:30am-10:00am Welcoming Remarks by University Administration
10:00am-11:30am KEYNOTE SPEAKER: U.S. State Department Bureau
of African Affairs,
*Deputy Assistant Secretary Akunna Cook*
*11: 30am-12:00pm Lunch Break*
*MONDAY, OCTOBER 25, 2021 *
12:00pm-1:30pm *Presentations of research papers*
CONSUMER MARKETING TRACK:
Dr. Haiyan Hu and Dr. Ankit Katrodia, Chair
*Research Paper Title*
*Author and Affiliation*
1
Privacy concerns and customer engagement in online banking through the lens
of protection motivation theory
Evelyn Quartey and Israel Kpekpena - GIMPA, Ghana.
2
Consumer brand engagement, perceived value and brand loyalty: An
examination of Brick-and-mortar retailers
Mahlatse Laka, Tania Maree, and
Thinkwell Ndhlovu - University of Pretoria, South Africa.
3
The new normal for retail sector: The relationship between augmented
reality technology and online customer experience
Sandra Gamil Metry Habil, Sara El-Deeb, Noha Elbassiouny - German
University in Cairo, Egypt.
4
Ethnic identity, impulsivity and consumer online shopping addiction in
Covid-19 era: Insights from Nigeria and implications for clinical
intervention.
Mojisola S. Ajayi and David E. Okurame - University of Ibadan, Nigeria.
5
A conceptual model of African luxury: A South African exploratory study
Buyi Mafoko, Noble Luxury Africa (Pty) Ltd
Thomas Peschken, Glasgow Caledonian University, Scotland.
1:30pm-2:15pm *PANEL*: Led by Stephan Eyeson, CEO of
Survey54.
“Enabling Consumer Insights in the African Continent”
*2:15pm-2:30pm: Coffee Break*
2:30pm-4:00pm *Presentations of research papers*
FIRM STRATEGY TRACK: Dr. Omar J. Khan, Chair
*Research Paper Title*
*Author and Affiliation*
1
Knowledge creation for performance of emerging economy MNEs
Joan Lilian Ogendo – The Technical University of Kenya, Kenya.
2
Foreign direct investment in Africa: A retrospective and agenda for future
research
Abdul-Kadir Ameyaw and Andrei Panibratov – Saint Petersburg State
University, Russia.
3
Service marketing opportunities in Africa
Kristina Heinonen – Hanken School of Economics, Finland.
4
What strategies employed by retail industry in Africa to minimize the
impact of Covid-19?
Felix Adamu Nandonde, Sokoine University of Agriculture, Tanzania.
5
Airline Cabin Design and Enplanement Intentions of Female Medical Tourists
in Developing African Economies
Juliet John Inyang - University of Calabar, Nigeria;
John Okiru Inyang – University of Calabar, Nigeria;
Olufesobi Bright – University of Dundee, Scotland;
Tiwalade Mary Ighomuaye – University of Lagos, Nigeria;
Victory Udoh-King – Caleb University, Nigeria;
Ekele Sunday Francis – Federal University of Technology, Nigeria; and
Okuniyi Zakariyah Titilola – University of Ibadan, Nigeria.
*4:00pm-4:15pm Coffee Break*
4:15pm-5:00pm *PANEL*: Led by Rebecca Oni, Morgan State
University
“The Role of SMEs in Africapitalism: Advancing Youth Entrepreneurship
5:00pm-5:45pm *PANEL*: Led by Omar J. Khan, Morgan State
University
“Corporate investment vs. NGO investment into Africa”
*TUESDAY, OCTOBER 26, 2021*
9:00am-10:30am *Presentations of research papers*
SOCIETY & INSTITUTIONS TRACK: Dr. Wheeler R. Winstead, Chair.
*Research Paper Title*
*Author and Affiliation*
1
Sharing Culture and the Sharing Economy: The Case of Lagos, Nigeria
Abigail Ehidiamen, Fiona Cheetham, and Alexandros Nikitas, University of
Huddersfield, United Kingdom
2
Malaria Eradication in Africa: A Pilot Study on the Role of Management and
Leadership Training
Stephen M. Sammut, University of Pennsylvania, USA; Ben Ngoye, Institute of
Healthcare Management, Strathmore University Business School, Kenya; and
Susan M. Mudambi, Temple University, USA.
3
Is Food a satisfier or a dissatisfier for Africa consumers
Jane W. Chegeab; Arnout R. H. Fischerad; and Paul T.M Ingenbleekac
-Wageningen University, The Netherlands.
4
Ease of Doing Business and Poverty Reduction in Nigeria
Titilope O. Dimogu and Ignatius Ajuru - University of Education, Nigeria
5
Family Influences on Women’s Entrepreneurial Journeys
Michael Zisuh Ngoasong, The Open University,
United Kingdom
10:30am-11:30am *PANEL*: led by Wheeler R. Winstead, Howard
University
“The Impact of Exogenous/Endogenous Shock on Youth Entrepreneurship in
Africa”
11:30am-11:45am *Coffee Break*
11:45am-12:45pm *PANEL*: led by Anita Pandey, Morgan State
University
‘From "Oyinbo" to "Oga," and "Bature" to "Maigida!": Language as “Kola”1 and
Clout in Africa’
12:45pm-1:00pm Closing Remarks by Conference Chair and
Program Chairs
1pm End of Conference
--
-------------------------
*Dr. Omar J. Khan*
Professor of Marketing and International Business
Fulbright Scholar (2018-19)
Graves School of Business and Management
Morgan State University
*Ph: 443-885-3641*
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