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'Cleaner & Responsible Consumption' ( A SCOPUS Indexed Journal) *Special Issue on Social Circular Consumption- Exploring the Role of Bottom of the Pyramid <https://www.journals.elsevier.com/cleaner-and-responsible-consumption/call-for-papers/special-issue-on-social-circular-consumption-exploring>* Socially sustainable consumption has evolved into new dimensions in recent times, such as informed consumption, glocal consumption, ethical consumption, and circular economy (Severino-Gonzalez., 2021). Within the circular economy domain, only 20 percent of works focus on circular consumption (Kirchherr et al., 2017). Further, Camacho-Otero et al. (2018) found that most research has explored the enablers and barriers to circular consumption through their review exercise. Only a handful of research papers dealt with user or consumer perspectives on designing circular products, and even lesser literature has linked it with social aspects/benefits of consumption. Most literature considers factors such as education, life expectancy, healthcare, equitable wealth distribution, and happiness index within the social dimension. A circular system is another way of engaging customers to donate or exchange their products with retail or factory outlets. Customers may reduce apprehension about the use of second-hand products. Also, they are willing to pay a premium for green products, and the purchase decision more often depends on their environmental and social values ( Nicolau et al., 2020). The literature lacks deliberations on social inclusion and behavioral patterns from a consumption perspective in the backdrop of social and economic disparity and responsible investments towards capturing value for products at different stages. This special issue calls for critical reviews, empirical studies, cases, commentaries, and theoretical contributions in the domain of circular social consumption in the context of emerging nations. *Timeline* Submission deadline: 31 December 2021 Acceptance deadline: 30 June 2022 *Submission Instruction* The special issue will be set up in Editorial Manager (EM). Please choose “*VSI: Social Circular Economy*” from the “Article Type Name” dropdown menu when submitting your manuscripts. The submission deadline is *December 31, 2021*. *Guest Editor* Sonali Bhattacharya Symbiosis International University [log in to unmask] Dr. Raji Ajwani-Ramchandani Indian Institute of Technology, Mumbai [log in to unmask] Dr. Shishir Kumar Jha Indian Institute of Technology, Mumbai [log in to unmask] Dr. Charbel Jose Chiappetta Jabbour University of Lincoln [log in to unmask] Dr. V.G. Venkatesh EM Normandie Business School, METIS Lab, France. [log in to unmask] ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.