Journal for Global Business Advancement’s Special Issue on India ---

Vol. 14 (3) is Now Published


Journal for Global Business Advancement (JGBA)

Journal for Global Business Advancement

2021 Vol.14 No.3

Special Issue on: Business Research Touching New Heights in Contemporary India

Guest Editor: Dr. Lavanya (Leo) Rastogi


PagesTitle and author(s)
288-311Box office collection of sequel movies: exploring brand extension effect
Prem Prakash Dewani; Mohit Malhan; Sameer Mathur
312-334Investigating the relationship of semiotics associated with colour and font of Google logo with brand perception
Vikas Singla; Viput Ongsakul; Sahil Raj; Tran Tien Khoa
335-356Effect of earnings smoothness on firm performance: a study of Indian National Stock Exchange
Shikhil Munjal; Gurcharan Singh; Bashir Tijjani
357-382Delineating the outcomes of fans' psychological commitment to sport team: product knowledge, attitude towards the sponsor, and purchase intentions
Jaskirat Singh Rai; Maher N. Itani; Apar Singh; Amanpreet Singh
383-407Scale development of customer satisfaction with complaint handling and service recovery in an e-commerce setting
Parveen Kumari; Satinder Kumar; Maher N. Itani
408-428Dynamics of Punjab state's tourist image: a social media analytics perspective
Viput Ongsakul; Tanveer Kajla; Uju Violet Alola; Sahil Raj; Tran Tien Khoa

Thank you very much.
Prof. Zafar


Prof. Dr. Zafar U. Ahmed

BBA (New York), MBA (Texas), Ph.D., (Utah), D.Litt., (India),
Professor of Marketing and International Business 
Founder, President and CEO:  
Academy for Global Business Advancement (
Founder and Editor-in-Chief:
Journal for Global Business Advancement
Founder and Editor-in-Chief: 
Journal for International Business & Entrepreneurship Development 
Alexandria, State of Virginia, USA.
Mobile: +(90)-531-943-4800
Skype: zafaruahmed

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