The new journal Subsistence Marketplaces is announcing calls for papers for four special issues. The deadline for submissions is January 20, 2022. Authors are encouraged to contact special issue editors for details.

The journal aims to add value to work before submission. Authors are encouraged to discuss work in progress with special issue editors, allowing sufficient time for development before submission. We also invite potential authors to developmental workshops that are offered periodically (details at 

The special issues and editors are as follows: 

Subsistence Marketplaces In A Post-Pandemic World


Samanthikha Gallage, Nottingham University ([log in to unmask])

Jacob Park, Castleton University ([log in to unmask])

Shikha Upadhyaya, California State University, Los Angeles ([log in to unmask])


Art and Artistic Consumer-Entrepreneurship in Subsistence Marketplaces 

Editor: Ronika Chakrabarti, Trinity College Dublin ([log in to unmask])


Understanding Subsistence Marketplaces Across Diverse Geographies and Institutional Contexts 

Editor: Srinivas Venugopal, University of Vermont ([log in to unmask])


Information and Communication Technologies (ICTs) In Subsistence 

Marketplaces: Challenges and Solutions

Editors: Ramendra Singh and Saravana Jaikumar, Indian Institute of Management, Kolkata ([log in to unmask] and [log in to unmask])


All submissions should be made through the journal website at specifying the special issue (please sign up as directed through the link before submission). Please indicate that your submission is for one of the following special issues in the drop-down menu during the submission process:

1. Post-Pandemic World

2. Art and Artistic Consumption And Entrepreneurship

3.Geographies and Institutional Contexts

4. Information and Communication Technologies (ICT)

Madhu Viswanathan   

Professor, Department of Marketing, College of Bus. Admin., Loyola Marymount University, Los Angeles

Professor Emeritus, Department of Bus. Admin., Gies College of Business, University of Illinois, Urbana-Champaign                                                           
Subsistence Marketplaces Initiative 

Marketplace Literacy Project

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