Dear colleagues and friends,


We are keen to develop a community of IB educators who teach qualitative methods to MSc or PhD students.


Would you be interested in joining us to form a community of practice on this topic? If so, please let us know.


As a first topic of discussion, we would be interested in knowing if you teach the case study in your class. If so, we would like to know which readings you assign on the topic.


Please, drop us an email at your earliest convenience.


With our best regards,


Emmanuella Plakoyiannaki ([log in to unmask]

Eriikka Paavilainen-Mäntymäki ([log in to unmask])

Rebecca Piekkari ([log in to unmask])

Catherine Welch ([log in to unmask])



Univ-Prof. Dr. Emmanuella Plakoyiannaki
Chair of International Business

Department of Marketing and International Business 

Faculty of Business, Economics and Statistics 

University of Vienna

Oskar-Morgenstern-Platz 1 

1090 Vienna, Austria


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