Last chance in 2021!

How to write great papers in less time

Summer-Intensive, seven-modules online program

We will meet via zoom.

Tuesdays and Wednesdays

Starting date:  June 1st, 2021

3-6 pm (UTC)
(see time converter

June 1st, 2nd, 8th, 9th, 15th, 16th, 22nd


With this course you will boost and improve your writing output!

with the ultimate goal to get published in top journals!

The focus is on the process of writing rather than the product (i.e. the research). This workshop is not a “How-to-publish”-workshop but focuses on key competences to be a better writer.

About the instructor Christina Sichtmann
Associate Professor of International Marketing at the University of Vienna.

I have extensive publication experience in top journals such as Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Operations Management, Journal of International Marketing, etc. As a former Associate Editor of International Marketing Review and reviewer of hundreds of papers I can provide behind-the-scenes insights into the review process.

My podcast is the no.1 podcast on Academic Writing in the German speaking community! I combine my academic knowledge with creative writing techniques to help researchers improving their writing output.

What will we do in the course?

The course includes seven 3-hour online workshops via zoom.

You will get hands-on with lots of helpful writing tools to improve your writing skills and speed up your writing.

You will work on your own project and make good progress on it in and between the sessions.

We will do lots of exercises in the course so that you actually write for your project during the online workshop.

You will get writing impulses via e-mail in-between sessions.

You will get insights into the review process of top journals and get templates how to respond to their reviews.

The course is very interactive. You will benefit from the exchange of ideas with researchers from all over the world.

In-between sessions you will have time to integrate the learnings into your daily life.

Workshop 1: Establish a writing habit

Scientific writing strategies

Getting into a writing flow

The idea of shitty first drafts

Writing behavior and infrastructure


Workshop 2: Set routines and develop a vision

The relevance of routines

Defining your goal

Developing a vision

Set accountability


Workshop 3: Find clarity and frame your story

The myth of blocked writing time

The idea of short assignments: from binge to snack writing

Outlining your writing project

Preparing your snacks

Workshop 4: Sharpen your research question

What exactly? The definition of the research question
Set your travel destination
Changing perspectives for more focus
Sandwich writing

Workshop 5: How to deal with literature more efficiently
Narrowing down and evaluating literature
Interview with the text
Managing literature more efficiently
Paraphrasing literature

Workshop 6: Feedback and revision of your text
Levels of revision
Constructive text feedback
Feedback in the peer group
Work-in-progress: feedback on your own raw text

Workshop 7: The review process
Behind-the-scenes: What makes a good paper?
Preparing and following-up the peer review process
Revising a paper based on peer reviews: a practical example
Responses to reviewer comments: A template



The workshop is designed for researchers on all levels who want to reflect their own writing process.

What others say about the workshop:

“Overall, I think that for PhD students this is a must-do workshop! And for the rest of us, I think it is really helpful in establishing a writing habit, which is probably the most difficult task, with teaching, exams, paperwork, faculty meetings.”

“You did a fabulous job with leading this workshop and achieving, in my opinion, a good balance of lecture and practice with a fun and pleasant vibe.”

“It was great, especially your attitude how to empower us as excellent writers.”

“Really loved it and truly appreciate the work that you put into this.”

690,- Euro plus your local tax

Tuesdays and Wednesdays

Starting date:  June 1st, 2021

3-6 pm (UTC)
(see time converter

June 1st, 2nd, 8th, 9th, 15th, 16th, 22nd


If you encounter problems with your credit card payment please contact me for a direct invoice and payment via Paypal. Please get back to me if you need to pay via invoice for your institution. I also provide a template funding request letter to strengthen your request for support on inquiry.


After your booking you get an e-mail with a link to the virtual seminar room and further instructions.


I am looking forward to working with you!


All the best,


Christina Sichtmann


Prof. Dr. Christina Sichtmann

University of Vienna

Faculty of Business, Economics and StatisticsInstitut für Marketing & International Business

Oskar-Morgenstern-Platz 1

1090 Wien

Tel. +43 (1) 4277 - 38038 (direkt)

Tel. +43 (1) 4277 - 38032 (Sekretariat)

Fax +43 (1) 4277 - 8-38038

email: [log in to unmask]


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