Dear Colleagues and Friends,
We are excited to let you know you that we have recently authored a book titled, ‘Essentials of General Management in Africa’. Hard copies of the book will be out at the end of April/early May 2021 and there will be an ebook available as well. We demonstrate how general management concepts apply to the specific context of Africa. This book is relevant for undergraduate and postgraduate students as well as professional managers working or planning to work in Africa. As we all know, most current textbooks tend to have a western orientation in their approach and often fail to connect the management concepts to the situation or business environment of African communities. This book addresses this gap by describing the situation in Africa and showing how the generic management concepts play out in this context. Additional information on the book is available from the following blog:
We look forward to your feedback. After you have used the book, please send your comments to any of the following email addresses: [log in to unmask]; [log in to unmask] or [log in to unmask]
From Shelley’s ‘Ode to the West Wind’:
The trumpet of a prophecy! O Wind,
If Winter comes, can Spring be far behind?
Best Regards
BettyJane Punnett
BettyJane Punnett, Ph.D., CMC Fellow
Professor Emerita, International Business Management
University of the West Indies (Cave Hill), P.O. Box 2121, St. Vincent & the Grenadines
784-456-7906
www.routledge.com/9781138636385 – New Edition of Managing in Developing Countries
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