The Spring 2021 Issue of Rutgers Business Review is now available at www.rbusinessreview.org

 

In this issue:

 

Supply Chain Financing and Pandemic: Managing Cash Flows to Keep Firms and Their Value Networks Healthy

by Erik Hofmann, Simon Templar, Dale Rogers, Thomas Y. Choi, Rudolf Leuschner, Rohan Y. Korde

              

Strategic Optionality: Managing Assets Portfolio for Achieving Growth and Longevity in Turbulent Environments

by Vladyslav Biloshapka, Oleksiy Osiyevskyy

 

Competitive Irrationality: When Being Better Is a Bad Strategy

by Lorenz Graf-Vlachy

 

How Social Media Micro-Influencers Are Disrupting the Business of Youth Fashion

by Jay I. Sinha, Thomas T. Fung

 

Do Wish Lists Work?

by Deidre Popovich, Ryan Hamilton

 

Measuring Performance Beyond the Company Boundaries: More a Need Than a Challenge

by Vieri Maestrini, Davide Luzzini, Andrea Patrucco

 

How to Enhance the Effectiveness of Online Review Platforms

by Hamed Qahri-Saremi, Ali Reza Montazemi

 

Learning from the Failure of the EU Payment Services Directive (PSD2): When Imposed Innovation Does Not Change the Status Quo

by Amir Bahman Radnejad, Oleksiy Osiyevskyy, Olivia Scheibel

 

Managing the Product Recall Process

by Barry Berman

 

Interest Costs, Taxes, and Value Creation

by Murad Antia, Arun Tandon

 

Vertical Farming Economics in 10 Minutes

by Faraz Moghimi

 

 

 

Best regards,

 

Shen

 

 

Sengun (Shen) Yeniyurt, Ph.D.

Marketing Department Chair

Dean’s Research Professor

Co-Editor in Chief, Rutgers Business Review (rbusinessreview.org)

Founding Co-Director, Center for Market Advantage (rbscma.org)

Rutgers Business School, Newark and New Brunswick, NJ