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The Spring 2021 Issue of Rutgers Business Review is now available at www.rbusinessreview.org<http://www.rbusinessreview.org>

In this issue:

Supply Chain Financing and Pandemic: Managing Cash Flows to Keep Firms and Their Value Networks Healthy<https://rbr.business.rutgers.edu/article/supply-chain-financing-and-pandemic-managing-cash-flows-keep-firms-and-their-value-networks>
by Erik Hofmann, Simon Templar, Dale Rogers, Thomas Y. Choi, Rudolf Leuschner, Rohan Y. Korde

Strategic Optionality: Managing Assets Portfolio for Achieving Growth and Longevity in Turbulent Environments<https://rbr.business.rutgers.edu/article/strategic-optionality-managing-assets-portfolio-achieving-growth-and-longevity-turbulent>
by Vladyslav Biloshapka, Oleksiy Osiyevskyy

Competitive Irrationality: When Being Better Is a Bad Strategy<https://rbr.business.rutgers.edu/article/competitive-irrationality-when-being-better-bad-strategy>
by Lorenz Graf-Vlachy

How Social Media Micro-Influencers Are Disrupting the Business of Youth Fashion<https://rbr.business.rutgers.edu/article/how-social-media-micro-influencers-are-disrupting-business-youth-fashion>
by Jay I. Sinha, Thomas T. Fung

Do Wish Lists Work?<https://rbr.business.rutgers.edu/article/do-wish-lists-work>
by Deidre Popovich, Ryan Hamilton

Measuring Performance Beyond the Company Boundaries: More a Need Than a Challenge<https://rbr.business.rutgers.edu/article/measuring-performance-beyond-company-boundaries-more-need-challenge>
by Vieri Maestrini, Davide Luzzini, Andrea Patrucco

How to Enhance the Effectiveness of Online Review Platforms<https://rbr.business.rutgers.edu/article/how-enhance-effectiveness-online-review-platforms>
by Hamed Qahri-Saremi, Ali Reza Montazemi

Learning from the Failure of the EU Payment Services Directive (PSD2): When Imposed Innovation Does Not Change the Status Quo<https://rbr.business.rutgers.edu/article/learning-failure-eu-payment-services-directive-psd2-when-imposed-innovation-does-not-change>
by Amir Bahman Radnejad, Oleksiy Osiyevskyy, Olivia Scheibel

Managing the Product Recall Process<https://rbr.business.rutgers.edu/article/managing-product-recall-process>
by Barry Berman

Interest Costs, Taxes, and Value Creation<https://rbr.business.rutgers.edu/article/interest-costs-taxes-and-value-creation>
by Murad Antia, Arun Tandon

Vertical Farming Economics in 10 Minutes<https://rbr.business.rutgers.edu/article/vertical-farming-economics-10-minutes>
by Faraz Moghimi



Best regards,

Shen


Sengun (Shen) Yeniyurt, Ph.D.
Marketing Department Chair
Dean's Research Professor
Co-Editor in Chief, Rutgers Business Review (rbusinessreview.org<http://rbusinessreview.org/>)
Founding Co-Director, Center for Market Advantage (rbscma.org<http://www.rbscma.org/>)
Rutgers Business School, Newark and New Brunswick, NJ


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