5th International Conference
East China University of Science & Technology - University of San Francisco

Call for Papers
Global Business in the Digital Age and Post-COVID-19  <>

Date: June 12-13, 2021, China Time; June 11-12, 2021, US Pacific Standard Time

Virtual Conference

Location: School of Business, East China University of Science and Technology, Shanghai, China

Further information:

  *   Xiaohua (Shaowa) Yang, Ph.D. 杨小华博士
  *   Email: [log in to unmask]
  *   Professor of International Business, University of San Francisco, USA
  *   Director, China Business Studies Initiative<>

Complimentary registration here<>


Digital technology has profoundly reshaped global business. Not only has it accelerated the process of firm internationalization but also facilitated inter-firm cross-border cooperation. However, for the global top 100 digital multinationals, only 41% of their total assets are located overseas, compared with 65% for traditional multinationals, showing a considerable difference between these two groups. In terms of sales, 73% of digital multinationals' sales are overseas, compared with 64% for traditional multinationals. Furthermore, technological competition has intensified across national boundaries. However, the increasing geopolitical tensions and the rise of nationalism have led many countries to restrict the use of digital technology, thereby limiting the flow of information and cross-border business activities.
With the Covid-19 Pandemic and its impact on business digital transformation, companies face new opportunities and challenges in the global arena. How can they deal with the precarious changes and achieve sustainable international growth? What are the characteristics of effective business models in today’s global business environment? These issues will be extensively discussed during the 5th ECUST & USF International Conference to be held virtually on June 12-13, 2021 (North America Pacific Standard Time: June 11-12). The Conference will provide a platform to exchange views on various business challenges and solutions in today’s environment. During the two-day conference, there will be a variety of sessions/activities, including keynote speeches, academic and industry dialogues, an education leaders’ forum, regular and special paper sessions, etc. We sincerely welcome scholars, education leaders, industry executives, entrepreneurs, and policymakers to participate in our discussions.

Conference Topic
The Conference is dedicated to providing a platform for participants to communicate with each other. All topics on global business are welcome, particularly those focusing on the impact of digital transformation and COVID-19.

📗 Book Panel: The Palgrave Handbook of Corporate Sustainability in the Digital Era<>

In this session authors will present their chapters published at “The Palgrave Handbook of Corporate Sustainability in the Digital Era<>” co-edited by Seung Ho “Sam” Park (Center for Emerging Markets at Nanyang Technological University, Singapore), Maria Alejandra Gonzalez-Perez (Universidad EAFIT, Colombia) & Dinorá Eliete Floriani (University of Vale do Itajaí (UNIVALI), Brazil).

Each presentation addresses the intersection between corporate sustainability and digital transformation. It analyzes the challenges and transformations required to be able to have sustainable businesses with a future orientation. Topics include current and potential social, demographic, technological, and managerial trends; the implications of the digital revolution in society and business; as well as the challenges of being sustainable, and profitable. Providing an understanding of the business reasons to incorporate a future orientation into the business strategy, this session will facilitate an understanding of the need for profound changes in individual behavior, organizational culture, public policy, and business environments to adapt to the accelerated changes and manage business with orientation to the future.

Moderator: Maria Alejandra Gonzalez-Perez, Universidad EAFIT, Colombia

  *   The eco-system of firm technology adoption

 Joshua Kofi Doe, Central University, Ghana

  *   Algorithms shaping the future

Eduardo Olier (Institute Choiseul, Spain) & Francisco Valderrey (TEC Monterrey, Mexico)

  *   The internationalization speed of SMEs and their long-term sustainability in foreign markets

Beatrice Maria Zanellato Fonseca Mayer; Dinorá Eliete Floriani & Mohamed Amal, UNIVALI, Brazil

  *   Augmented Reality (AR): The game changer of travel and tourism industry in 2025

Gek-Siang Tan, Multimedia University, Malaysia

  *   Dynamics of public interest in Artificial Intelligence: ‘Business Intelligence Culture’ and global regulation in the digital era

George Gantzias, Hellenic Open Univesity, Greece

  *   Is the stakeholder perspective the answer? From global financial crisis to unfunded SDGs

Diana Piedrahita-Carvajal Universidad EAFIT, Colombia

  *   Building skillful resilience amidst uncertainty

Jacqueline Jing You, Burham University Business School, United Kingdom

  *   Sustainability in the banking industry through technological transformation

Sylwia E Starnawska, SUNY - Empire State College, United States

  *   Exploring effects of digitalization on sustainability in the logistics service industry

Orsolya Diófási-Kovács, Corvinus University of Budapest, Hungary

  *   The future of sustainability: Value co-creation processes in the circular economy

Beatrice Re (University of Bergamo, Italy); Giovanna Magnani & Antonella Zucchella (University of Pavia, Italy

  *   Digital technologies and consumption: How to shape the unknown?

Muhammad Shujaat Mubarik, Mohammad Ali Jinnah University , Pakistan

  *   Trust, Transparency and Technology: Blockchain and its relevance in the 2030 agenda

Ana Maria Gomez-Trujillo (CEIPA Business School, Colombia); Juan Velez-Ocampo )

(Universidad de Antioquia, Colombia) & Maria Alejandra Gonzalez-Perez (Universidad EAFIT, Colombia)

  *   A Corporate Social Responsibility View on Digital Disruption in Marketing

Irina Naoumova & Jerome Katrichis, University of Hartford, United States

  *   The rise of Unicorn companies: A magical growth?

Cyntia Vilasboas Calixto Casnici, University of Leeds, United Kingdom

  *   Advancing the inclusive agenda for people of determination in the UAE through sustainable innovations

Racquel Warner & Immanuel Azaad Moonesar, Mohammed Bin Rashid School of Government, United Arab Emirates

  *   Promoting business sustainability through experiential learning: Connecting multiple dimensions

Sergio A. Castrillon-Orrego & Paula Almonacid, Universidad EAFIT, Colombia

  *   A serendipitous road map to educate cosmopolitan and sustainable-development oriented managers

Sergio A. Castrillon-Orrego Colombia, Universidad EAFIT, Colombia

Maria Alejandra Gonzalez-Perez (PhD)
Full Professor of Management  (Profesora Titular)
Department of Management (Departamento de Organización y Gerencia)
Universidad EAFIT, Medellin, Colombia
Email: [log in to unmask]
Carrera 49 N° 7 sur – 50, Medellin – Colombia
Universidad EAFIT

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