The spread of COVID-19 has brought out in the starkest terms how individuals in subsistence marketplaces are unequal in day-to-day life, yet essential to the well-being of others. Our
interactive, immersive virtual forum will be themed around envisioning a post-COVID world that addresses stark inequalities locally and globally in subsistence marketplaces. How do we work toward such a future through research, education and practice? We envision
sessions and workshops organized around topics such as understanding the nature of inequalities in different geographies and domains of subsistence, connecting local and global issues, envisioning sustainable pathways post-COVID in subsistence marketplaces,
and developing education about subsistence marketplaces that make the virtual real.
The conference purposefully includes a blend of virtual interviews with subsistence consumers and entrepreneurs in different countries, plenary sessions, participatory workshops, special
topical sessions, and presentations of papers submitted in response to this call. The emphasis is on sharing nascent ideas and knowledge (or new and provocative questions) among researchers, practitioners and students.
Preliminary Program Draft
FRIDAY, MAY 28
Discussion - Grounding the Conversation
-
Interactive sessions with short presentations, long discussions and summary of insights
-
Creative formats
-
Purposeful discussion in preparation for the second day of the conference with virtual immersion
-
3 sessions x 4 tracks
-
6:00 - 7:15 a.m.
-
7:30 - 8:45 a.m.
-
9:00 - 10:15 a.m.
SATURDAY, MAY 29
Immersion - Journeying Bottom-Up
-
Participants choose groups and topics for virtual immersion
-
Small group interactions and conversations via virtual interviews
-
Africa, Latin America and other possible locations
-
Plan, immerse and debrief
SUNDAY, MAY 30
Immersion - Charting Pathways
-
Build off previous day's discussion and immersion
-
Developmental sessions on nascent research, education and practice
-
Workshop(s) on research, education and practice
-
Discussion of Launch of Journal and Knowledge-Practice Portal
Professor, Department of Marketing
College of Business Administration
Loyola Marymount University, Los Angeles
Professor Emeritus, Department of Business Administration
Gies College of Business
University of Illinois, Urbana-Champaign
|
|