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Second Virtual Subsistence Marketplaces Conference
cba.lmu.edu/smi/2021subsistencemarketplaces<https://t.e2ma.net/click/kyepye/0ypawx/kqo35o>

And Launch of Journal and Knowledge/Practice Portal
subsistencemarketplaces.org<https://t.e2ma.net/click/kyepye/0ypawx/0ip35o>
May 28 - 30, 2021
Loyola Marymount University, Los Angeles via Zoom

REGISTRATION FREE AND REQUIRED!<https://t.e2ma.net/click/kyepye/0ypawx/gbq35o>

6 a.m. - 10:15 a.m. Pacific Time (GMT -7)

9 a.m. - 1:15 p.m. Eastern Time (GMT -4)

5 p.m. - 9:15 p.m. Tanzania Time (GMT +3)

6:30 p.m. - 10:45 p.m. Indian Standard Time (GMT +5:30)
Sponsored by:
 LMU Center for International Business Education (CIBE)<https://t.e2ma.net/click/kyepye/0ypawx/w3q35o>
Co-sponsored by LMU College of Business Administration, Subsistence Marketplaces Initiative and the University of Illinois, Urbana-Champaign

Conference Co-Chairs

  *   Samanthika Gallage ([log in to unmask]<mailto:[log in to unmask]>)
University of Nottingham, UK
  *   Jacob Park ([log in to unmask]<mailto:[log in to unmask]>)
Castleton University
  *   Shikha Upadhyaya ([log in to unmask]<mailto:[log in to unmask]>)
Cal State LA
  *   Jessie Wang ([log in to unmask]<mailto:[log in to unmask]>)
Miami University

Conference Director

  *   Madhu Viswanathan ([log in to unmask]<mailto:[log in to unmask]> / [log in to unmask]<mailto:[log in to unmask]>)
Loyola Marymount University


Conference Virtual Immersion Coordinators

  *   Cristy Azuara, Mexico
  *   Luis Chavez, Honduras
  *   Ron Duncan, USA
  *   Steve Morse, USA
  *   Leticia Villareal, Mexico
  *   Radovan Restovic, Mexico
  *   Ramadhani, Lulu, and Maalim Kupaza, Tanzania
  *   Marie Nyiraneza, Uganda


The spread of COVID-19 has brought out in the starkest terms how individuals in subsistence marketplaces are unequal in day-to-day life, yet essential to the well-being of others. Our interactive, immersive virtual forum will be themed around envisioning a post-COVID world that addresses stark inequalities locally and globally in subsistence marketplaces. How do we work toward such a future through research, education and practice? We envision sessions and workshops organized around topics such as understanding the nature of inequalities in different geographies and domains of subsistence, connecting local and global issues, envisioning sustainable pathways post-COVID in subsistence marketplaces, and developing education about subsistence marketplaces that make the virtual real.
The conference purposefully includes a blend of virtual interviews with subsistence consumers and entrepreneurs in different countries, plenary sessions, participatory workshops, special topical sessions, and presentations of papers submitted in response to this call. The emphasis is on sharing nascent ideas and knowledge (or new and provocative questions) among researchers, practitioners and students.

Preliminary Program Draft

FRIDAY, MAY 28

Discussion - Grounding the Conversation

  *   Interactive sessions with short presentations, long discussions and summary of insights
  *   Creative formats
  *   Purposeful discussion in preparation for the second day of the conference with virtual immersion
  *   3 sessions x 4 tracks

     *   6:00 - 7:15 a.m.
     *   7:30 - 8:45 a.m.
     *   9:00 - 10:15 a.m.

SATURDAY, MAY 29

Immersion - Journeying Bottom-Up

  *   Participants choose groups and topics for virtual immersion
  *   Small group interactions and conversations via virtual interviews

     *   Africa, Latin America and other possible locations

  *   Plan, immerse and debrief

SUNDAY, MAY 30

Immersion - Charting Pathways

  *   Build off previous day's discussion and immersion
  *   Developmental sessions on nascent research, education and practice
  *   Workshop(s) on research, education and practice
  *   Discussion of Launch of Journal and Knowledge-Practice Portal

Thank you,
Madhu Viswanathan
Professor, Department of Marketing
College of Business Administration
Loyola Marymount University, Los Angeles
Professor Emeritus, Department of Business Administration
Gies College of Business
University of Illinois, Urbana-Champaign
Subsistence Marketplaces Initiative<https://t.e2ma.net/click/kyepye/0ypawx/cwr35o>
Marketplace Literacy Project<https://t.e2ma.net/click/kyepye/0ypawx/sos35o>


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