International Case Development Competency Training
on
“Innovation and Entrepreneurship in Emerging Markets” – IEEM 2021

School of Business Studies, Sharda University announces – IEEM 2021 in association with its academic partner - Emerald Publications, and their Case Collection Emerald Emerging Market Case Study EMCS. We invite prospective Case authors to participate in International Case Development Competency Training on Innovation and Entrepreneurship in Emerging Markets – IEEM 2021 from April 22, 2021, onwards and seek suitable publication opportunities.

About IEEM 2021-

Change, Innovation, and Growth have been instrumental in the creation of authentic opportunities by any entrepreneur. An entrepreneur faces variegated challenges while exploring a business model with distinctly unique elements. It’s essential for an entrepreneur to study and understand his customers’ pain points, their priorities, and how value addition can be done to maintain the viability of a fledgling venture. Businesses need to match or exceed the competition, procure raw material or technology, raise finance, or market their offerings. Sourcing funds for an instinctive idea, assessing the viability and size of the business proposition, building a team of like-minded experts in their roles, balancing career with an unpredictable opportunity, on-the-spot creative thinking for an alternative route to an unprecedented situation is a few of the unforeseen challenges faced in these ecosystems. A collaborative business approach is thus looked to validate an unknown factor that balances complicating questions in the context of expectations.

The proposed workshop would broadly focus on developing primary case studies so as to document the tribulations of an Entrepreneur. This novel workshop aims at handholding case authors by providing them constructive mentorship at every stage of a primary Case Study development. Case authors will be guided by Industry mentors, renowned resource persons, and academicians, eminent Case Authors, copy editing professionals, and journal editors to cite a few, at all phases of case writing and publication. IEEM 2021 is a unique collaboration involving academia, established industry partners, start-up ventures, entrepreneurs, and scholars. A novel attempt is afoot to guide and handhold aspiring case-authors to work from a basic idea to a final case study.

IEEM 2021 Program Structure – Spanning Nine Weeks

Phase 1: Develop Scoping Report

During phase I of IEEM 2021 Category I participants will be assigned an entrepreneur. In a proposed live session, the entrepreneurs will discuss the critical business dimensions. Initially, a scoping report is to develop with the following points in consideration -

• Identify and evaluate problem scenarios and decision-making challenges. Examine key commonalities, differences, and gaps between the desired and existing state.
• Discuss the relationship and evaluate selected benefit-cost analysis to better understand the diversity of data and methods used.
• Explore the major barriers, challenges, and opportunities associated with improving and expanding the case problems.
• Discuss the implications of the results for the subsequent phases of this Workshop.

Phase -2 (Both Categories I & II)

Structure of the Workshop: 22nd – 30^th April 2021`

Phase -3
Interaction with the participants

Phase -4
In phase-4 submitted case studies will be scrutinized and vetted by the collaborating partners and reviewers for suitable publication opportunities. The reviewed cases will then proceed for suitable publication opportunities by June 30, 2021.

Mode of Interaction – Online platforms will be availed to host IEEM2021

Instructions for IEEM2021 participants:

* Category I participants have the option to build primary cases in collaboration with the pre-identified Entrepreneurs proposed by the workshop coordinators. The opportunity will also be given to participants to work in tandem with willing entrepreneurs on their own.

* After submission of primary the proposal, participants will be under continual guidance from, workshop coordinators, internal resource persons, and collaborating partners.

* The work in progress will be vetted over the next few days, leading to the submission of a draft manuscript to IEEM 2021. 

* Post the workshop, three interim sessions will monitor the progress of the proposed cases and teaching notes with copyright transfer to - IEEM 2021 Review Committee, Sharda University by June 30, 2021.

* The submitted cases will undergo a final review of the process with our collaborating partners for publication and amendments to be made by the authors - subject to terms & conditions if any. Any conflict of interest will be subject to the jurisdiction of IEEM 2021 Review Committee and Sharda University norms.

* Based upon the merit and evaluator’s recommendation, selected cases will be awarded certificates of participation OR will be considered for publication according to the participant category.

* Selected cases may be considered for publications in EMCS -IEEM collaborating partner and other reputed indexed publications.

IEEM 2021 Resource Persons

Dr. Sandeep Puri is the Anchor Resource Person for IEEM 2021

Dr. Puri is currently engaged as Professor –Marketing, with Asian Institute of Management, Philippines. His previous association has been with institutions like IMT Ghaziabad, Trident, and Novartis in India.

He has made a significant intellectual contribution, with more than 70 cases published with Ivey Publishing, WDI Publishing (University of Michigan), IMD, Lausanne, and Harvard Business Review. His wisdom has also come to the fore in the form of articles and research submissions in magazines, newspapers, and noteworthy International Journals globally. His book on Sales and Distribution Management co-authored with Still, Cundiff and Govoni are considered to be seminal work. He also has 10 edited books to his credit. He has also been associated with various prestigious business schools like S P Jain-Singapore, Fachhochschule Vorarlberg-Austria, Varna University of Management-Bulgaria, IMT-Dubai, IIM Vishakhapatnam, IMT-Nagpur, Thapar University, Great Lakes, and Jagdish Sheth School of Management in India.

Dr. Sandeep Puri detailed profile is also available at
https://www.aim.edu/faculty-and-staff/faculty/sandeep-puri-phd

Prof. Ram Kumar Kakani is a Professor of Finance with IIM Kozhikode India. He has received his Doctoral award from IIM Calcutta. Prof. Kakani has also been associated with Lal Bahadur Shastri National Academy of Administration, Xavier Labour Relations Institute (XLRI), Jamshedpur, and S P Jain Center of Management (SPJCM), Singapore.

He is an illustrious researcher and is currently a Member of the Editorial Board, Emerald Emerging Markets Case Studies. He has a worthwhile association with several referred journals including, Review of Public Personnel Administration, Quarterly Review of Economics and Finance, Journal of Critical Incidents, International Journal of Public Sector Management, IIM-B Management Review’ (IMR), Quantitative Finance’ Journal, Vikalpa’ Journal of IIM A, Review of Quantitative Finance and Accounting’ Journal.

Prof. Ram Kumar Kakani detailed profile is also available at

https://www.iimk.ac.in/faculty/facultyprofile.php?pid=ramkumar

Dr. Ramendra Singh is an Associate Professor of Marketing at IIM Calcutta, India.
He was conferred Ph.D. from IIM Ahmedabad, MBA from XLRI Jamshedpur, and B.Tech from IIT-BHU. His research has been published in reputed international journals including, International Marketing Review, Marketing Theory, Industrial Marketing Management, Journal of Personal Selling & Sales Management, Journal of Business and Industrial Marketing, and Journal of Information Technology. Ramendra has been associated with several multinational companies and is on the board of various startup firms. He has also authored a textbook on Sales and Distribution Management and has delivered training programs for senior and middle-level managers.

Dr. Ramendra Singh detailed profile is also available at
https://www.iimcal.ac.in/users/ramendra

Panelists

Dr. Malay Patel, Associate Professor, Karnavati University, Gandhinagar

Dr. Ashish Gupta, Assistant Professor, I.I.F.T., New Delhi

Dr. Nakul Parameswar, Assistant Professor, I.R.M.A., Anand

Ms. Pragya Katariya, Copywriter and editor, Ocean Blue Communications

Participant Fee:

The process to Apply and Eligibility Criteria-  for both Categories (I & II) participants:

Get yourself registered at - https://forms.gle/mb59o15dnzdRMjbz6
Applicants will get regular updates by a minimum of one week prior to the IEEM2021 start date.
The interested candidates must register through the Google form link and pay through the QR Code / Bank Transfer. Payment details mentioned below.

In order to register for IEEM 2021, please make the payment at:

CURRENT ACCOUNT                                                                       Or Pay through the QR code as below:     

ICICI bank                                                                                          
A/c: -025405005815
IFSC Code:- ICIC0000254
Alpha-1, Greater Noida
Gautam Buddha Nagar 201306

Note: All the participants will be required to register individually and pay the individual fees as mentioned above. IEEM 2021 Registration Fees does not include the publication fee. The case authors are expected to separately pay fee plus taxes towards their publications, (extra delivery charges as per actuals for international delegates)

ABOUT SCHOOL OF BUSINESS STUDIES (SBS) - SHARDA UNIVERSITY

SBS –is a leading business school of the prestigious Sharda Group of Institutions (SGI), based out of Greater Noida (UP). SBS offers innovative and enriching educational exposure to promising youth with the ability to build India of the 21st century as the commercial hub of international interest and activity in Asia. For further detail about the University, please visit https://www.shardauniversity.ac.in.
SHARDA UNIVERSITY CAMPUS- Plot No. 32, 34, Knowledge Park-III, Greater Noida (Delhi-NCR) | 0120-4060210/11

CONTACT DETAILS

For further assistance contact:

IEEM2021 Email Id: [log in to unmask]

Last Date for Registration: April 15, 2021
Program Schedule: 22^nd – 30^th April 2021

Advisors – Dr. Subir Ranjan Das, Dr Mridul Dharwal       

Conveners – Dr. Mohit Maurya, Dr. Sweta Dixit
Co-Conveners – Dr. Vineet Gupta, Prof. Jitender Kumar
Coordinator – Dr. Garima Madaan Dua