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Dear All,

We are happy to announce the call for Book Chapters on - "*Managing and
Strategising Global Business in Crisis Resolve, Resilience, Return,
Re-imagination & Reform (5 R’s)"; Publisher- Routledge, Taylor and Francis*

*Editors:*
• Dr. Ashish Gupta, Assistant Professor, Department of Marketing, Indian
Institute of Foreign Trade (IIFT), New Delhi, India
• Prof (Dr) Suraksha Gupta, Professor (Marketing), Newcastle Business
School, Newcastle University, London, UK
• Mr. Jitender Kumar, Assistant Professor (Marketing), School of Business
Studies, Sharda University, Greater Noida, Uttar Pradesh, India, and
Doctoral Student at Indian Institute of Management, Rohtak, Haryana, India

*ABOUT THE BOOK*
This book aims to offer an understanding of the crisis situation of global
markets with a different outlook, how industries are coping with crisis
challenges and offering services and products to their customers. Any form
of crisis includes both the seeds of success and the roots of failure. The
purpose of crisis management is to Resolve, Resilient, Return, Re-imagine
Reform, and harvest this potential success. Crisis in Global business is an
incident that causes significant disruption to a business or a series of
events. A crisis often happens unexpectedly, raising significant problems
or threats for the organization in global business, usually when time is
limited, and decisions need to be taken quickly. This edited book would
present various risks arising due to crisis and its impacts on business
processes, productivity and performance and discuss the Mitigation strategies
to overcome this challenging situation. The discussion about the crisis
like pandemic is essential in understanding its various risks, impact
involved in today’s environment, their impact on particular industries, and
society. In this way, this book aims to be highly multidisciplinary,
establishing links between organizations, consumers, and various academic
streams like economics, finance, marketing, and consumer behaviour etc. all
major business disciplines. This contribution will also help researchers,
graduate and doctoral students expand and improve their understanding of
this topic and identify new research problems. This book welcomes the
articles, cases that discuss these aspects and implications.

*NATURE OF SUBMISSIONS:*
We welcome original research using a variety of methodologies, and at any
level of analysis, such as:
• High-quality qualitative (e.g., interview, observation) or quantitative
(e.g., experimental, survey) research of all kinds, analytical techniques
including thematic analysis, content, and structural equation modelling
• Archival and observational research using data drawn from the Internet
• Mixed methods research (e.g., surveys complemented with case studies)
• Teaching Case Studies; Comprehensive theory development papers

*IMPORTANT DATES*
• Abstract Submission: 20th Feb 2021; Abstract Acceptance: 15th March 2021
• Full Chapter Submission:15th May 2021; Review notification to Authors:
15th June 2021
• Submission of revised version: 30th June 2021; Final Acceptance
Notification: 10th July 2021
• Final Versions Due: 20th July 2021; Submission to Routledge: 31st July
2021
*No Publication Charges*

*SUBMISSION PROCESS:*
 Researchers and practitioners are invited to submit full papers for this
book on or before May 15th, 2021.
 Abstract Submission link (300-500 words) via google doc:
https://forms.gle/CCQrARVDBYisN4SN6
 Full Chapter Submission Link –
https://easychair.org/conferences/?conf=msgbc1

*THEMATIC AREAS OF INTEREST*
*Part A: Global Business and Crisis Management*
This part will provide an insight into the importance of crisis management
of an organization operating at a global level and impact on in its various
management functions. A business organization needs strategies to manage
and survive in the time of crisis by coordinating various business
processes such as Marketing and Sales, Accounts and Finance, Human
resources, Supply chain logistics and operations, business ethics and
corporate governance. The following broad themes will be covered in this
part:
• Global Trade Policies
• Global Politics, Law, and Business
• Global Institutions, Government and Business
• Global Brand, Reputation, and Identity
• Global Human Resources
• Global Consumer Behaviour
• Global Business Network
• Global Supply Chain
• Global Business Ethics
• Global Leadership
• Future of Global Management during Crisis

*Part B: Global Business and Industrial Sectors during Crisis*
This chapter will provide an insight into how various industrial sectors
(from larger to smaller-scale industries) operates under a crisis. The
global scenarios and volatile business environment around the globe have
changed manifold to manage a crisis, to strategize ways to overcome the
crisis. This part will cover the following Impact of Crisis across
industries globally.
• Agriculture and Food Processing Sector
• Manufacturing Sector
• Labour Market
• Tourism Sector
• Real estate market
• Financial sector
• Transportation sector
• Healthcare
• Entertainment
• All other Major Organizations/Industries/Sectors etc.

*Part-C: Case Study (This section will have specific business case/ problem
discussing Resolve, Resilience, Return, Re-imagination, Reform strategies
on above-given themes of book)*

*REQUIRED:*
• Manuscript has been ‘spell-checked’ and ‘grammar checked’
• All references mentioned in the Reference List are cited in the text, and
vice versa
• Authors Profiles after the List of References (100-150 Words for each
author)
• A competing interest’s statement is provided, even if the authors have no
competing interests to declare
• Number of Words: 5,000 to 6,000 words Inclusive of all Text, References
and Appendices

See attachment for more details.

*-------------------------------------*
*Thanks & Regards*
Ashish Gupta, PhD, CPFD
Assistant Professor (Marketing Area)
Indian Institute of Foreign Trade (IIFT), New Delhi
(Ministry of Commerce and Industry, Government of India)
IIFT Bhawan, B-21, Qutab Institutional Area, New Delhi-110016, India
Phone [Office*]:*+91*-*11- 39147200-205 I *Phone [Extension]:* 405
*Office Room No:* 405 | *Mobile:* +91- 957-595-3813
*Webpage: *http://tedu.iift.ac.in/iift/faculty-detail.php?pro=117

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