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Dear colleagues, 

I saw one of our colleagues sharing news about his new book. Very exciting. 

If possible, please kindly post the following too. Thank you and warmest regards!

 

***Apologies for any cross-listing***


Dear Colleagues,


If you are looking for a book with some fresh new insight, I would like to share my latest book publication Cross-Cultural Management with Insights from Brain Science, 
part of the International Business Series from Routledge. 

The book discusses essential topics such as cross-cultural leadership/ negotiation/ motivation/ marketing, change, diversity and bias management. For each topic, there is an added section on how biology plays a role. This is the result of my study in Applied Neuroscience at King's College London. For example, "Do genes contribute to cultural values?" and "Can a person develop a multicultural mind?". The insight from this interdisciplinary approach is: culture is dynamic, context is the software of the mind, opposing values coexist, change is constant, and individuals can host contradictory values. 
  
The book is a good fit for a complementary read in business subjects, or a primary read in cross-cultural courses. Here is a review of the book. I also created a series of online video lectures to accommodate some of the content. I'm happy to give virtual guest lectures at your requests.

Cordially yours,

Mai Nguyen

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