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Dear colleagues, I saw one of our colleagues sharing news about his new book. Very exciting. If possible, please kindly post the following too. Thank you and warmest regards! ***Apologies for any cross-listing*** Dear Colleagues, If you are looking for a book with some fresh new insight, I would like to share my latest book publication Cross-Cultural Management with Insights from Brain Science<https://www.routledge.com/Cross-Cultural-Management-With-Insights-from-Brain-Science-1st-Edition/Nguyen-Phuong-Mai/p/book/9781138304666>, part of the International Business Series from Routledge. The book discusses essential topics such as cross-cultural leadership/ negotiation/ motivation/ marketing, change, diversity and bias management. For each topic, there is an added section on how biology plays a role. This is the result of my study in Applied Neuroscience at King's College London. For example, "Do genes contribute to cultural values?" and "Can a person develop a multicultural mind?". The insight from this interdisciplinary approach is: culture is dynamic, context is the software of the mind, opposing values coexist, change is constant, and individuals can host contradictory values. The book is a good fit for a complementary read in business subjects, or a primary read in cross-cultural courses. Here is a review<https://www.researchgate.net/publication/338280712_Cross-cultural_management_With_insights_from_brain_science_a_review> of the book. I also created a series of online video lectures <https://www.youtube.com/playlist?list=PLGdAzQEQD2kVqL6hHxK-Ou7B-8Y4xcTTg> to accommodate some of the content. I'm happy to give virtual guest lectures at your requests. Cordially yours, Mai Nguyen --- Dr. Mai Nguyen | Associate Professor<https://www.amsterdamuas.com/profile/n/g/p.nguyen/p.m.nguyen.html><http://www.amsterdamuas.com/ibs/about/our-faculty/lecturers/lecturers/lecturers/folder/n/g/nguyp/p.m.nguyen.html?page=2&pageSize=20> Cross-cultural Management | Organization Leadership and Change | Cultural Neuroscience | Amsterdam School of International Business (AMSIB/HvA) 133 Fraijlemaborg, 1102 CV Amsterdam, The Netherlands | +31 645 092 105 Latest journal article: Fear-Free Cross Cultural Communication: with Insight from Neuroscience<https://www.frontiersin.org/articles/10.3389/fcomm.2020.00014/full><https://www.docdroid.net/haOITkW/culturally-appropriate-face-strategies-in-cooperative-learning-with-insight-from-cultural-neuroscience.pdf><https://www.docdroid.net/Tirh3Iw/cross-cultural-management-with-insights-from-brain-science-sample-chapter-change-management.pdf> <https://www.sietareu.org/images/stories/newsletters/SE_Journal_March-May_2018.pdf>Latest interview: Nguyen-Phuong-Mai: Breaking through the Traditional Barrier of IC<https://www.sietareu.org/seu-journal-march-2018/> <https://www.docdroid.net/UcO3QRu/florence-conference-keynote-culture-is-not-only-socially-learned.pdf>Latest keynote: Culture and Brain Science <https://www.docdroid.net/UcO3QRu/florence-conference-keynote-culture-is-not-only-socially-learned-pdf> Latest book: Cross-Cultural Management: With Insight from Brain Science<https://www.routledge.com/Cross-cultural-Management/Nguyen-Phuong-Mai/p/book/9781138304666> | Review<https://www.researchgate.net/publication/338280712_Cross-cultural_management_With_insights_from_brain_science_a_review><https://www.routledge.com/Cross-cultural-Management/Nguyen-Phuong-Mai/p/book/9781138304666><https://www.routledge.com/Cross-cultural-Management/Nguyen-Phuong-Mai/p/book/9781138304666> Online video lectures: Cross-cultural communication with insight from brain scienc<https://www.youtube.com/playlist?list=PLGdAzQEQD2kVqL6hHxK-Ou7B-8Y4xcTTg>e <http://en.aup.nl/books/9789462985414-intercultural-communication.html><https://www.routledge.com/Cross-cultural-Management/Nguyen-Phuong-Mai/p/book/9781138304666> ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.