Hi All,
Greetings.  This is to share with you our Call for Papers, Special Issue for Literature Review articles - 2021 .   1st JBR SI for Review articles wes launched in 2019-20 covering International Business & Marketing. This is the 2nd special issue for Review articles for Journal of Business research, Impact Factor 4.9.

See details given below.

Best Regards,

Editor-in Chief, International Journal of Consumer Studies (A Rank- ABDC Australia)
Associate Editor- Journal of Business Research
Associate Editor- European Management Journal 
Former Faculty member- Uni of Washington 


Special Issue for Systematic Literature Reviewsfor Journal of Business Research 

Systematic Literature Reviews in Consumer Behavior and Customer Behavior including international consumer behavior

Systematic Literature Reviews in Consumer Behavior and Customer Behavior

Special Issue Editors:

Prof. Justin Paul (University of Puerto Rico, San Juan, PR, USA & Associate Editor, Journal of Business Research)[log in to unmask]

(Managing Guest Editor)

Prof. Demetris Vrontis (University of Nicosia, Cyprus & Associate Editor, Journal of Business Research)[log in to unmask]

Prof. Kalpesh Desai (University of Missouri, Kansas City, USA & Associate Editor, Journal of Business Research), [log in to unmask]

JBR is excited to issue this call for review papers for a Special Issue. We invite systematic reviews on a topic within the domain of Consumer Behavior or Customer Behavior, including (directly or indirectly) related subject areas, which may include, but are not limited to the following areas:

· Consumer-Brand relationships, Consumer behaviour B 2 C segment

· Self-Regulation including Consumer Goals

· Social Influences

· Advertising, Marketing Communication and Buyer Behaviour

· B2B buying behavior issues including Customer Value, Customer Equity

· Consumer/Customer behavior in Services sector including Retailing

Submission Window: 15th February to 15th May, 2021

The systematic literature review articles can be of various types and approaches (please see end of this call) including Structured reviews, Framework-based reviews, Theory-based reviews, Methodology-based reviews, Bibliometric reviews, meta-analysis reviews, Reviews aiming for theory development, Integrated reviews). In all types of review articles, at least 20% of the paper should be dedicated for developing future research agenda (Paul & Criado, 2020).

Science advances when studies are designed in a way that they build logically on the findings of prior studies (Donthu, Kumar & Pattnaik, 2020; Kumar, Paul & Unnithan, 2020). Consequently, systematic literature review papers allow researchers to identify, critically evaluate and synthesize the existing literature in a transparent rigorous and replicable method (Synder, 2019; Vrontis & Christofi, 2019; Paul & Criado, 2020). At the second decade point in the new millennium, it is appropriate to take stock of the field of consumer research. Review studies then reconcile conflicting findings, identify research gaps, and suggest exciting new directions for a given field of research with reference to Methodology, Theory and Contexts (Canabal & White III, 2008; Hao et al., 2019).

Challenges in scholarship (e.g., lack of novelty, poor understanding of theory) emerge when we do not have a systematic understanding of the underlying body of knowledge. The theory and methods of future business research studies will benefit from state-of-the-art insights that are revealed by systematic reviews. Hence, through this special issue, we aim to enhance our understanding of business studies and its underpinnings, to drive novel paradigms and to discourage replete and recycled research.

One of the important purposes of this Special Review Issue is to provide ideas and directions to undertake novel research, instead of doing replete and recycled types of research. Challenges emerge when research does not link systematically to the underlying body of knowledge. Thus, it is important in the design of new research for the researcher to have a state-of-the-art understanding of research findings (e.g., empirical generalizations) from the topical domain. High quality, systematic review papers and meta-analyses can provide this state-of-the-art understanding to scholars and thus play an important role in a discipline’s progress.

Reason: Collection of Related Literature on the Research Topic has a great role to play in writing quality research papers.

We urge researchers to focus on a research agenda development with reference to theories, methods and constructs, as seen in the specimen review articles listed in References. Please refer to guidelines for developing impactful literature reviews highlighted by Snyder (2019) and Paul and Criado (2020).



Canabal, A., & White III, G. O. (2008). Entry mode research: Past and future. International Business Review, 17(3), 267-284. https://doi.org/10.1016/j.ibusrev.2008.01.003.

Donthu, N., Kumar, S., & Pattnaik, D. (2020). Forty-five years of journal of business research: a bibliometric analysis. Journal of Business Research109, 1-14.


Hao, A. W., Paul, J., Trott, S., Guo, C., & Wu, H.-H. (2019). Two decades of research on nation branding: A review and future research agenda. International Marketing Reviewhttps://doi.org/10.1108/IMR-01-2019-0028

Kumar, A., Paul, J., & Unnithan, A. (2019). ‘Masstige’ marketing: A review, synthesis and research agenda. Journal of Business Research.


Paul, J., & Criado, A. R. (2020). The art of writing literature review: What do we know and what do we need to know?. International Business Review, 101717.

Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research104, 333-339.

Vrontis, D., & Christofi, M. (2019). R&D internationalization and innovation: A systematic review, integrative framework and future research directions. Journal of Business Research. DOI: https://doi.org/10.1016/j.jbusres.2019.03.031



Further reading – Different Types of Review articles

Type 1: Theme-based reviews

Paul, J., & Feliciano-Cestero, M. M. (2020). Five decades of research on foreign direct investment by MNEs: An overview and research agenda. Journal of business researchhttps://doi.org/10.1016/j.jbusres.2020.04.017 

Christofi, M., Vrontis, D. & Cadogan, J. (2019). Micro-foundational ambidexterity and multinational enterprises: a systematic review and a conceptual framework. International Business Review; DOI: 10.1016/j.ibusrev.2019.101625.

Kahiya, E. T. (2018). Five decades of research on export barriers: Review and future directions. International Business Review, 27(6), 1172-1188.


Christofi, M., Vrontis, D., Thrassou, A. & Shams, R.M.S. (2019). Triggering Technological Innovation Through Cross-border Mergers and Acquisitions: A Micro-foundational Perspective, Technological Forecasting and Social Change,146, pp. 148-166, DOI: 10.1016/j.techfore.2019.05.026.

Kumar, A., Paul, J., & Unnithan, A. (2019). ‘Masstige’ marketing: A review, synthesis and research agenda. Journal of Business Research.


Rosado-Serrano, A., Paul, J. & Dikova, D (2018). International franchising: A literature review and research agenda. Journal of Business Research, 85, 238-257. https://doi.org/10.1016/j.jbusres.2017.12.049. 

Christofi, M., Leonidou, E. & Vrontis, D. (2017). Marketing research on mergers and acquisitions: a systematic review and future directions, International Marketing Review, 34, (5), 629-651, DOI: 10.1108/IMR-03-2015-0100.

Hao, A. W., Paul, J., Trott, S., Guo, C., & Wu, H. H. (2019). Two decades of research on nation branding: A review and future research agenda. International Marketing Reviewhttps://doi.org/10.1108/IMR-01-2019-0028.

Canabal, A., & White III, G. O. (2008). Entry mode research: Past and future. International Business Review, 17(3), 267-284. https://doi.org/10.1016/j.ibusrev.2008.01.003

Paul, J., Parthasarathy, S., & Gupta, P. (2017). Exporting challenges of SMEs: A review and future research agenda. Journal of World Business, 52(3), 327-342.


Rana, J., & Paul, J. (2017). Consumer behavior and purchase intention for organic food: A review and research agenda. Journal of Retailing and Consumer Services, 38, 157-165. https://doi.org/10.1016/j.jretconser.2017.06.004.

Type 2: Review using a Framework as Methodology

Xie, E., Reddy, K. S., & Liang, J. (2017). Country-specific determinants of cross-border mergers and acquisitions: A comprehensive review and future research directions. Journal of World Business52(2), 127-183. (Entire review using W framework).


Paul, J., & Benito, G. R. (2018). A review of research on outward foreign direct investment from emerging countries, including China: What do we know, how do we know and where should we be heading? Asia Pacific Business Review, 24(1), 90-115.

https://doi.org/10.1080/13602381.2017.1357316. (ADO Framework)

Lim, W. M., Yap, S. F., & Makkar, M. (2021). Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?. Journal of Business Research122, 534-566. (TCCM + ADO integrated framework)

Paul, J., & Rosado-Serrano, A. (2019). Gradual internationalization vs born-global / international new venture models: A review and research agenda. International Marketing Review, 36(6), 830-858. https://doi.org/10.1108/IMR-10-2018-0280. (TCCM framework)

Type 3: Theory-based reviews (Application of a theory in a specific field)


Gilal, F. G., Zhang, J., Paul, J., & Gilal, N. G. (2019). The role of self-determination theory in marketing science: An integrative review and agenda for research. European Management Journal, 37(1), 29-44. https://doi.org/10.1016/j.emj.2018.10.004


Hassan, L. M., Shiu, E., & Parry, S. (2016). Addressing the cross‐country applicability of the theory of planned behaviour (TPB): A structured review of multi‐country TPB studies. Journal of Consumer Behaviour, 15(1), 72-86. https://doi.org/10.1002/cb.1536


Type 4: Reviews aiming for theory development


Paul, J., & Mas, E. (2019). Toward a 7-P framework for international marketing. Journal of Strategic Marketing (in press). https://doi.org/10.1080/0965254X.2019.1569111.

Pansari, A., & Kumar, V. (2017). Customer engagement: The construct, antecedents, and consequences. Journal of the Academy of Marketing Science, 45(3), 294-311.


Paul, J. (2019). Marketing in emerging markets: A review, theoretical synthesis and extension. International Journal of Emerging Marketshttps://doi.org/10.1108/IJOEM-04-2017-0130.

Type 5: Hybrid Type of reviews

Dabić, M., Vlačić, B., Paul, J., Dana, L. P., Sahasranamam, S., & Glinka, B. (2020). Immigrant entrepreneurship: A review and research agenda. Journal of Business Research, 113, 25-38. https://doi.org/10.1016/j.jbusres.2020.03.013.

Type 6: Bibliometric analysis


Donthu N, Rienhartz, W, Kumar, S and Pattnaik, D, (2020), “A Retrospective Review of the First 35 Years of the International Journal of Research in Marketing”, International Journal of Research in Marketing, V 37 (3).

Randhawa, K., Wilden, R., & Hohberger, J. (2016). A bibliometric review of open innovation: Setting a research agenda. Journal of Product Innovation Management, 33(6), 750-772. https://doi.org/10.1111/jpim.12312.

Ruggeri, G., Orsi, L., & Corsi, S. (2019). A bibliometric analysis of the scientific literature on Fairtrade labelling. International Journal of Consumer Studies, 43(2), 134-152. https://doi.org/10.1111/ijcs.12492.


Type 7: Meta-analysis

Khamitov, M., Wang, X., & Thomson, M. (2019). How well do consumer-brand relationships drive customer brand loyalty? Generalizations from a meta-analysis of brand relationship elasticities. Journal of Consumer Research, 46(3), 435-459.


Rana, J., & Paul, J. (2019). Health motive and the purchase of organic food: A meta‐analytic review. International Journal of Consumer Studies. 44(2), 161-172


Barari, M., Ross, M., Thaichon, S., & Surachartkumtonkun, J. (2020). A meta‐analysis of customer engagement behaviour. International Journal of Consumer Studies.



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